Head of Market, South Cone

Join to apply for the Head of Market, South Cone role at Tools for Humanity . About the Company World is a network of real humans, built on privacy‑preserving proof‑of‑human technology. Powered by a globally inclusive financial network, World enables the free flow of digital assets for all. It is built to connect, empower, and be owned by everyone, accelerating every human in the age of AI with technologies such as Orbs and World ID. About the Team The Market Operations team oversees strategy execution and deployment of Orbs and network utility across all markets. This group drives user adoption by managing partnerships, business development, distribution of Orbs on the ground, and building network utility. About the Role We are looking for an entrepreneurial, execution‑focused leader to drive strategy and execution in the South Cone region (Argentina, Chile, Uruguay, and Paraguay). The role sits at the intersection of Sales, Partner Development, Operations, and Go‑to‑Market execution. You will lead cross‑functional teams, develop partners, and manage operating excellence to scale our distributed network. Key Responsibilities Strategy & Execution Own the end‑to‑end sales funnel for both merchant acquisition and retail development in Argentina, from sourcing to activation. Build and execute local go‑to‑market strategies that align with global strategy and region‑specific milestones. Leverage internal performance data and market insights to shape merchant targeting, incentive models, and campaign strategy. Prioritize verticals and test offers and innovative go‑to‑market strategies that drive user verifications and long‑term retention. Team Leadership Recruit, onboard, and manage a team of field‑based, performance‑driven sales contractors. Manage a team to operate World Spaces. Source and manage partners in Chile, Uruguay, and Paraguay. Define training, targets, and incentive structures to motivate results across acquisition, activation, and quality benchmarks. Become a World ambassador in your territory, acting as the face of World in the region. Foster a culture of resilience, transparency, and accountability across the organization. Partner & Stakeholder Management Oversee development and acquisition of key merchant relationships, especially anchor accounts and national chains. Identify, secure, launch, and manage key partners in Chile, Uruguay, and Paraguay. Ideal partners are multi‑business conglomerates or key retailers capable of broad distribution and operations of Orbs in those markets. Collaborate closely with the Global Head of Market Operations and local partners/merchants to deliver on shared goals and ensure integrated execution across sales, Orb deployment, and World network operations. Serve as a key liaison with cross‑functional teams—including Product, Device, Logistics, and the broader Market Ops—to localize strategy and execution. Operational Excellence Track and report on KPIs including Orb installations, active merchant count, reward redemptions, location performance, and cost per Orb deployed. Ensure compliance with local legal and policy standards for merchant onboarding and user rewards. Design and implement scalable systems to support the strategy across all distribution channels, ensuring asset deployment and performance monitoring. Provide support and ensure partners in Chile, Uruguay, and Paraguay adhere to World standards, sustaining a high‑quality network and user experience across touch points. About You 15+ years of relevant experience, having succeeded in high‑performance operations, business development, or sales roles in Argentina. Scrappy and willing to contribute wherever needed to make an impact. Strong cross‑cultural competency; able to communicate and do business across countries and cultures. Strong interpersonal skills; able to manage and nurture high‑performing relationships with cross‑functional teams and local stakeholders at the highest levels in South Cone. Innovative; loves coming up with solutions to unconventional problems and taking action. Analytical; makes data‑driven decisions and is eager to contribute to larger strategy conversations. Based in Buenos Aires, ready to travel, with extensive experience living and working in the South Cone region and willing to spend 30‑50% of time on the road to drive results. Experience scaling distributed partner or merchant networks with clear funnel accountability. Nice to Have Experience scaling a merchant network or channel partner ecosystem. Experience in Web3, rewards/loyalty platforms, or identity systems. Deep curiosity and belief in blockchain, privacy‑preserving identity, and decentralized systems. Familiarity with South Cone sub‑region nuances, consumer behavior, offline retail, or regulatory environments. #J-18808-Ljbffr