Trade/Dealer Marketing Specialist
hace 6 días
Trade Marketing Specialist BYD, the global leader in new energy vehicles, is seeking a proactive and detail-oriented Trade Marketing Specialist to support the development and execution of marketing strategies across Argentina. This role will contribute to brand growth, assist in optimizing retail and distribution networks, and help ensure alignment between marketing and sales goals in the region. Key Responsibilities Build and maintain robust, strategic relationships with local dealers and partners to guarantee the successful implementation of high-priority marketing plans. Actively collaborate with dealers on their local marketing plans and ensure timely, effective execution against shared objectives. Conduct regular, proactive visits to dealerships to rigorously monitor brand standards, ensure the effective use of branded materials, and evaluate the overall customer experience. Trade Marketing & Activations Support the development and execution of impactful trade marketing strategies specifically tailored to Argentinian market. Work with dealers to plan and execute high-visibility online and offline marketing activities, including targeted promotions, mall activations, test-drive events, showroom inaugurations, roadshows, social media and communication campaigns, livestream, and dealer programs to boost brand visibility and sales volume. Coordinate all aspects of logistics, supplier management, production, and installation of premium POP materials, signage, and branded assets across points of sale. Ensure all activations are designed to maximize brand visibility and directly accelerate sales volume. Ensure consistent and high-quality branding execution across all points of sale. Campaign Execution & Analysis Monitor market trends, competitor activities, and sales data to support data-driven decisions. Track and report on the performance and ROI of dealer marketing campaigns, provide and execute insight of improvements on a regular basis. Assist in management of marketing campaign budgets, ensuring optimal use of resources to maximize return on investment (ROI) Cross-functional Collaboration Work with cross-functional teams and international teams to support cohesive execution of trade marketing plans. Provide comprehensive support for all brand marketing plans and activations in Argentina. Other tasks required by management Qualifications Bachelor’s degree in Marketing, Business, or a related field. (Master’s degree is a plus). 2+ years of experience in trade marketing or marketing support, preferably in the automotive, technology, or FMCG industries. Experience working with dealers, distributors, or retail networks is valued. Understanding of retail and distribution networks in Argentina, and knowledge of market dynamics and consumer behavior. Strong interpersonal communication and relationship-building skills, essential for effective dealer partnership. Fluent in both English and Spanish (Portuguese is a plus). Experience assisting in managing marketing campaigns and budgets. Ability to support multiple projects simultaneously in a fast-paced, multicultural environment. Familiarity with digital marketing strategies and tools is a plus. Analytical skills with data tools. Initiative, goal-oriented mindset, and problem-solving approach. Willingness to travel within the region for dealer visits and on-site activation support. Seniority level Associate Employment type Full-time Job function Marketing Industries Renewable Energy Semiconductor Manufacturing #J-18808-Ljbffr
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Dealer Trade Marketing Specialist
hace 6 días
Municipio de Rincón de los Sauces, Argentina BYD Argentina A tiempo completoA leading renewable energy company in Neuquén is seeking a proactive Trade Marketing Specialist to enhance marketing strategies across Argentina. Responsibilities include building dealer relationships, executing marketing campaigns, and analyzing market trends. The ideal candidate holds a Bachelor’s degree, has 2+ years of experience in trade marketing,...
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Hybrid Dealer Growth
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Municipio de Rincón de los Sauces, Argentina AGCO Corporation A tiempo completoA global agricultural machinery company seeks a Dealer Development specialist in Neuquén, Argentina. The candidate will analyze market trends, support dealer management, and lead projects. A bachelor's degree in Business Administration or Engineering is required, along with strong analytical and strategic skills and the ability to manage dealer networks....
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Analista de Trade Marketing
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Responsable de Trade Marketing
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Municipio de Rincón de los Sauces, Argentina Ignia Duo Consulting A tiempo completo¡Buscamos un/a Responsable de Trade Marketing! Sobre la oportunidad ¿Sos un/a “puro sangre” del Trade Marketing? ¿Te apasiona el mundo de las marcas, los puntos de venta y la gastronomía? Entonces esta oportunidad es para vos. Buscamos un/a profesional con fuerte orientación comercial y espíritu ejecutor, que lidere la implementación y el...
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Trade marketing Coordinator
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Municipio de Rincón de los Sauces, Argentina Pfizer A tiempo completoTrade Marketing Coordinator – SOLA, Pfizer The Trade Marketing Coordinator – SOLA is responsible for leading the trade marketing plan execution in POS for the Internal Medicine portfolio with retail focused brands. Responsibilities Support CBL and CBM brand plan definition and implementation of portfolio strategies. Coordinate annual trade marketing plan...
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Dealer Training Specialist
hace 2 días
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Municipio de Rincón de los Sauces, Argentina BIC A tiempo completoUna empresa de consumo masivo busca un especialista en Trade Marketing. El candidato debe tener un título universitario en Administración o Marketing y al menos 3 años de experiencia. Las responsabilidades incluyen el desarrollo de planes comerciales y la implementación de estrategias en punto de venta, así como la capacitación de equipos de venta....
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Analista de Trade Marketing
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Municipio de Rincón de los Sauces, Argentina BIC A tiempo completoAnalista Senior de Estrategia y Planeamiento de Marketing Durante más de 75 años, BIC ha estado creando productos ingeniosamente simples y alegres que forman parte de cada corazón y hogar. Como miembro de nuestro equipo, formarás parte del renacimiento de una marca muy querida a medida que continuamos re-imaginando lo esencial de cada día de formas...
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Trade Marketing
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Municipio de Esquel, Argentina Prestigio A tiempo completo¡Sumate a Prestigio como Trade Marketing! Estamos en la búsqueda de un perfil proactivo, orientado a resultados y con pasión por crear propuestas innovadoras en el punto de venta. Propósito del puesto Diseñar e implementar las estrategias de trade marketing en los 80 locales de la cadena, asegurando la correcta ejecución de campañas, promociones,...
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Municipio de Rincón de los Sauces, Argentina BIC A tiempo completoDurante más de 75 años, BIC ha estado creando productos ingeniosamente simples y alegres que forman parte de cada corazón y hogar. Como miembro de nuestro equipo, formarás parte del renacimiento de una marca muy querida a medida que continuamos reimaginando lo esencial de cada día de formas nuevas, sostenibles y responsables. Principales Actividades...
