Back End Marketer

About Us:

Our company designs and sells high-quality athletic gear for athletes of all types. We have been in business since 2007 and are passionate about providing our customers with the best possible products and services. Our company name comes from Spanish, which reflects their commitment to helping athletes achieve their best.

Position Overview:

We seek a detail-oriented and innovative Digital Marketing Specialist with a strong data research, SEO, and e-commerce integration background. The ideal candidate will be adept at using Shopify, proficient in managing Meta and Google Ads, and skilled in identifying market trends through expert data research. This role requires a strategic thinker and problem solver who can drive our digital marketing efforts to new heights.

Key Responsibilities:

• Conduct keyword research and analysis to identify new content creation and optimization opportunities.
• Monitor and report on SEO performance, providing insights and recommendations for improvement.
• Develop and implement effective SEO strategies to improve organic search rankings and drive website traffic.
• Oversee and manage the integration of e-commerce platforms, particularly Shopify, ensuring seamless operation and optimization.
• Create, manage, and optimize advertising campaigns on Meta and Google Ads to maximize ROI and reach target audiences.
• Develop compelling ad creatives and test different variations to determine the most effective strategies.
• Conduct thorough market and data research to identify emerging trends and opportunities in the digital landscape.
• Utilize Google Sheets to compile, analyze, and interpret data, providing actionable insights for the marketing team.
• Identify and troubleshoot issues related to digital marketing campaigns and e-commerce operations.
• Propose and implement innovative solutions to enhance performance and efficiency.
• Regularly generate reports on campaign performance, SEO metrics, and market trends.
• Present findings to stakeholders, highlighting key insights and strategic recommendations.

Qualifications:

• Proven experience in SEO management and e-commerce integration, particularly with Shopify.
• Strong proficiency in managing Meta and Google Ads campaigns.
• Excellent data research skills with the ability to find and interpret market trends.
• Advanced knowledge of Google Sheets and data analysis techniques.
• Demonstrated problem-solving skills and the ability to develop creative solutions.
• Strong organizational and project management skills.
• Effective communication skills, both written and verbal.

Preferred Skills:

• Experience with other e-commerce platforms and digital marketing tools.
• Knowledge of HTML/CSS and web development basics.
• Certification in Google Ads or other relevant marketing certifications.