Paid Media Strategy Lead

hace 4 meses

Buenos Aires, Argentina Media.Monks A tiempo completo

The Opportunity

As a Paid Media Strategy Lead you will play a crucial role in translating media briefs into practical media executions. You will collaborate with Media Strategy leads to recommend an optimal digital media mix in line with client briefs. You will actively clear roadblocks, while mitigating risks to ensure successful media execution. 

With a strong digital media background, you will consider the entire audience experience and ensure high quality, innovative & strategic digital recommendations. Proactively collaborating across teams, you will ensure an actionable digital plan that meets the strategic approach of the client brief. You will work closely with media activation teams to ensure timely, and accurate, client deliverables & campaign execution. Maintaining overall accountability for team quality assurance (QA) based on published expectations and plan parameters will be essential

You will organize tests, collect and analyze data, and identify trends and insights to achieve maximum impact through diverse digital campaigns. Having a deep understanding of audience demographic profiles, you will apply this knowledge to campaign development and optimizations. Additionally, you will be responsible for managing high-level optimizations and strategies to improve the digital impact of the campaigns. Supporting the workflow & ensuring timely delivery of all tasks. Throughout this process, you will be responsible for the growth & development of 2-4 junior media team members.

Key Responsibilities:

Collaborate with strategy and insight leads, creative teams, and clients to develop optimal digital strategies tailored to each title or project. Develop digital media mix strategies across various platforms, ensuring alignment with the brief & audience research Oversee digital execution to ensure accurate and timely campaign launch, optimizations & reporting Organize tests, collect and analyze data, and identify trends and insights to achieve maximum impact across digital campaigns Utilize audience demographic profiles to inform campaign development and optimizations. Guide high-level optimizations and strategies to improve the digital impact of campaigns. Oversee reporting & insights organization & client communication in collaboration with strategy and other media leads Train & support junior digital specialists throughout the campaign planning & execution process Maintain relationships with digital vendors & partners, and utilize the resources & information available through these teams to inform media plans

Qualifications:

3-4 years in paid media Strong social media expertise Demonstrated experience in collaborating with cross-functional teams to develop digital plans that are tailored to specific industries or projects. High attention to detail Strong project management & organizational skills Strong analytical skills and the ability to organize tests, collect and analyze data, and identify trends and insights to optimize digital and paid social campaigns. Understanding of audience demographic profiles and the ability to apply this knowledge to campaign development and optimizations. Proven track record in managing the development of a team

If you are a strategic and analytical professional with a passion for developing and optimizing digital campaigns, we invite you to join our team as an Supervisor, Media Planning. Together, we will create impactful media campaigns, deliver exceptional client experiences, and achieve outstanding results in the ever-evolving media landscape.

#LI-Hybrid

#LI-MR1

About Monks

Monks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grade technology and data science fueled by AI—managed by the industry’s best and most diverse digital talent—to help the world’s trailblazing companies outmaneuver and outpace their competition.

Monks was named a Contender in The Forrester Wave: Global Marketing Services. It has remained a constant presence on Adweek’s Fastest Growing lists (2019-23), ranks among Cannes Lions' Top 10 Creative Companies (2022-23) and is the only partner to have been placed in AdExchanger’s Programmatic Power Players list every year (2020-24). In addition to being named Adweek’s first AI Agency of the Year (2023), Monks has been recognized by Business Intelligence in its 2024 Excellence in Artificial Intelligence Awards program in three categories: the Individual category, Organizational Winner in AI Strategic Planning and AI Product for its service Monks.Flow. Monks has also garnered the title of Webby Production Company of the Year (2021-24), won a record number of FWAs and has earned a spot on Newsweek’s Top 100 Global Most Loved Workplaces 2023.

We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us. 

While we continue to grow our teams, please be mindful of fraudulent job postings and recruiting activities that may use our company name and information. Please be mindful to protect your personal information, especially your national identification number, and bank account information during a recruiting process. While Monks may reach out to potential candidates via LinkedIn, we will always ask applicants to apply through our website () and will never ask for payment or bank account information during the recruitment process.

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