Senior Brand Manager Toothpaste Argentina
hace 3 semanas
No Relocation Assistance Offered
# 158827 - Buenos Aires, Buenos Aires, Argentina
About The Role
As Senior Brand Manager for our Toothpaste category in Argentina you will define and lead growth strategies and plans for the category, settle pricing strategy and identify pricing opportunities versus competitors to improve profitability and build and implement other strategies around the category brands.
What You Will Do
Identify business opportunities based on consumer needs and habits
Plan and lead new product launches to ensure successful implementation
Suggest price increases taking into account the dynamics of the country and of the competitors
Supervise the correct implementation of campaign communication in all POP materials that are developed
Resolve optimal portfolio that is in line with the category strategy
Analyze category information in terms of market shares, competitive situation, consumer behaviors and market trends
Collaborate with the development of the presentation for the Budget reviews
Lead the organization of events and activities carried out for the commercial team to communicate the different launches planned
What You Need (Required Qualifications)
Bachelor's degree in Business Administration, Marketing, Industrial Engineering, or related
4 to 5 years of experience in marketing, trade marketing or other commercial areas 3 years as Brand Manager Experience in Mass Consumption companies (CPG/FMCG) is required Analytics and financial skillsAdvanced English Level
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