Head of Digital Marketing

Hace 1 día

Argentina Together Light Incorporated Trabajo remoto Jornada completa

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Company Description Together Light Inc. (TLI) is a multi-brand international enterprise operating leading platforms in niche global services, including Christian Filipina (CF) (online matchmaking and dating), Filipina Visa (FV) (immigration and visa consulting), and Harmony Travels (HT). With a global, remote workforce of over 200 professionals, TLI is seeking a results-driven, highly analytical Head of Digital Marketing. As Head of Digital Marketing, you will serve as the executive driver of TLI’s overall growth strategy across all marketing verticals. You will bridge the gap between high-level vision and execution, taking complete ownership of customer acquisition, retention, funnel optimization, brand reputation, and revenue expansion. You will lead an international marketing team while diving deep into operational details to ensure maximum ROI and sustainable revenue growth. Role Description The Head of Digital Marketing is a remote, fulltime contract role responsible for leading digital marketing strategy and optimizing conversion across all key markets. In this position, the individual will design and execute global digital campaigns, oversee performance marketing initiatives, and manage funnel optimization from acquisition through retention. Day-to-day responsibilities include analyzing data to improve conversion rates, coordinating with regional teams on international marketing plans, and aligning digital activities with overall business and sales objectives. The role also involves setting clear KPIs, managing budgets, collaborating with internal and external stakeholders, and ensuring consistent brand presence across web, social, search, and other digital platforms. The individual will continuously test and refine campaigns, implement best practices, and provide regular performance reporting to leadership. Qualifications
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Experience:
8–15+ years of progressive digital marketing experience, including 3–5+ years managing growth marketing strategies within D2C, matchmaking, SaaS, or high-growth tech platforms.
• Paid Media Mastery: Deep, practical expertise across paid ad platforms (Google Ads interface including value-based bidding, Meta Ads Manager, Bing Ads), conversion tracking, and digital analytics tools.
• Data & Spreadsheet Proficiency: Advanced modeling skills in Google Sheets and Excel with a track record of using quantitative data to optimize marketing budgets, model ROI, and analyze full-funnel drop-offs.
• Lifecycle & Email Automation: Demonstrated experience segmenting large email databases, building automated lifecycle funnels, and executing CRO/messaging tests.
• Global Remote Leadership: Proven capability to recruit, mentor, and manage cross-functional remote teams across multiple international time zones.
• Execution Mindset: Self-starter who combines strategic vision with rigorous daily execution, high attention to detail, and a focus on measurable revenue results.\ YOU CAN DIRECTLY APPLY BELOW AND STAND OUT: https://careers.togetherlight.com/jobs/696799-sr-project-marketing-manager-and-social-media-head?promotion=31825-trackable-share-link-linkedin_head_of_digital_marketing

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Head of Digital Marketing

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