Paid Media Specialist

Job Title: Senior Paid Media & Strategy Specialist (Marketing Agency)

Type: Full-Time, Remote

Working Hours: Mondays - Fridays 9:00 am - 5:00 pm CST

Compensation: USD per month

Location: LATAM (All locations - remote)

About the Company:

Our client is a dynamic digital advertising and marketing automation agency, where a consultative, hands-on approach drives exceptional results. They are experts in digital advertising and CRM, dedicated to improving our clients' return on ad spend. Working across diverse industries, they provide innovative solutions and leverage cutting-edge tools and platforms to help businesses thrive. Be part of a team that's passionate about delivering impactful marketing strategies and achieving measurable success.

Job Summary:

We are seeking an experienced, self-sufficient Paid Media Specialist ready to take immediate, autonomous ownership of client campaign strategy and execution. This is a high-impact position requiring a proven ability to manage multiple complex accounts simultaneously and drive rapid, measurable performance improvements—a "ready to hit and run" mentality for immediate results.

The ideal candidate will be a strategic problem-solver comfortable operating independently, possessing deep expertise in paid media strategy, including B2B channels like LinkedIn, and User Acquisition (UA) focused initiatives. Prior experience within a digital marketing or UA market agency environment is highly advantageous.

Responsibilities:

• Strategic Ownership: Develop, implement, and lead end-to-end paid media strategies across key platforms including Google Ads, Meta (Facebook/Instagram), TikTok, and critically, LinkedIn.

• Rapid Deployment & Optimization: Demonstrate a "hit-and-run" proficiency by rapidly launching, optimizing, and scaling campaigns to achieve immediate, high-impact results, focusing on ROAS and CPA targets.

• Strategic Planning: Lead the development of the strategy for paid media, encompassing budget allocation, audience segmentation, creative testing frameworks, and funnel optimization.

• Account Portfolio Management: Efficiently and confidently manage a portfolio of several client accounts, ensuring strategic alignment and optimal performance across all campaigns simultaneously.

• Self-Sufficiency: Operate as a self-sufficient media buyer, taking full daily ownership of budget allocation, performance diagnostics, A/B testing, and campaign optimization without constant supervision.

• Client Consultation: Serve as the primary, confident point of contact for clients, leading strategy discussions, presenting complex performance data, and providing actionable insights.

• Data-Driven Decision Making: Conduct rigorous reporting and analysis to monitor KPIs, identify trends, and translate raw data into strategic, data-backed decisions for ongoing campaign improvement.

• UA/Agency Experience: Leverage prior experience in User Acquisition (UA) and fast-paced digital agency settings to apply best practices for scale and efficiency.

• Platform Acumen: Utilize advanced proficiency in platforms such as Shopify and leverage experience with key email/SMS platforms (e.g., Klaviyo, HubSpot, Iterable) to inform integrated strategies.

Requirements:

Must-haves:

• Experience: Minimum of 4+ years of professional, hands-on experience in a Paid Media Specialist or equivalent role, ideally within a digital marketing or UA market agency.

• Strategic Channel Expertise: Mandatory proven experience in developing and executing LinkedIn strategy for lead generation and B2B marketing, alongside deep expertise in Meta and Google Ads.

• Strategic Acumen: Exceptional ability to conceptualize and own the strategy for paid media, moving beyond execution to high-level planning.

• Comfort with Volume: Demonstrated ability to manage several accounts concurrently, maintaining high quality and attention to detail under pressure.

• Professional Communication: Superior verbal and written communication skills, with a proven history of confidently leading client-facing meetings and strategy presentations.

• Mindset: A strong bias for action, a proactive, self-sufficient work ethic, and a dedication to achieving measurable, rapid results.

Nice to have:

• Familiarity with project management tools like ClickUp.