Brand Manager

hace 2 días

Buenos Aires, Buenos Aires C.F., Argentina Takenos A tiempo completo


Full In Person Position - Offices in Palermo, Buenos Aires.

Takenos is a fast-growing fintech startup that offers a global financial infrastructure for remote workers and freelancers, with a focus on cross-border transactions, digital wallets, and innovative financial services. We're building solutions that empower people to manage their finances in a way thats secure, seamless, and in line with todays digital-first world. As we continue to grow, we are looking for a Brand Manager to join our team

Objective

Lead and manage Takenos brand strategy across all communication channels, driving consistent messaging, lowering CAC, and increasing engagement in the mid/long term.

Responsibilities
  • Develop and execute multi-channel brand campaigns (online/offline) aligned with growth and acquisition goals.
  • Ensure consistency across visual identity, tone of voice, and user touchpoints.
  • Collaborate with performance marketing, product, and design teams to align brand messaging with acquisition funnels.
  • Lead storytelling initiatives highlighting Takenos mission, product advantages, and impact in LATAM.
  • Monitor brand perception, user sentiment, and engagement metrics, adjusting strategies as needed.

  • Manage agency and vendor relationships for brand-related projects.
Requirements
  • 4+ years of experience in brand management or marketing communications (preferably in fintech/tech/startups).
  • Strong understanding of consumer finance, digital products, or B2C markets.
  • Proven ability to reduce CAC through brand and creative initiatives.
  • Excellent communication and leadership skills.
  • Fluent in English and Spanish.

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