Marketing Specialist

hace 1 día

Buenos Aires, Buenos Aires C.F., Argentina Teracloud A tiempo completo

Role Overview

The Marketing Specialist reports directly to the Marketing Manager and executes integrated marketing initiatives across campaigns, content, and events, with a strong commercial and digital focus.

This role owns digital execution — including paid campaigns, social media content, SEO insights, and event presence — while ensuring consistent messaging aligned with Teracloud's brand voice and driven by a strong commercial mindset.

Location

: CABA (remote + onsite for events)

Schedule

: Full-time

It is a hybrid profile:

  • Primary focus (60–70%)

: Digital campaigns + hands-on event execution
- Secondary focus (30–40%)

: Content & messaging (AI-assisted)

Key Responsibilities
Primary (60–70%): Digital campaigns and hands-on event execution

  • Execute digital marketing campaigns across
    LinkedIn, Meta, and Google

, aligned with commercial priorities.
- Support campaign setup, targeting, messaging, content assets, and reporting.
- Use
Semrush

for keyword research, competitive insights, and content optimization.
- Collaborate closely with Business to support commercial needs.
- Assist in planning and supporting webinars, sponsorships, industry events, and field marketing initiatives.
- Attend in-person events in CABA to support Teracloud presence and branding.
- Assist in managing marketing providers and partners.

Secondary (30–40%): Content & messaging (AI-assisted)

  • Own the social media content calendar and publishing schedule.
  • Act as
    Community Manager

, monitoring platforms and coordinating responses.
- Produce professional copywriting for multiple formats and channels.
- Create, curate, and adapt content for social media, email marketing, blogs, landing pages, case studies, success stories, decks, and webinar/event communications.
- Ensure consistency of tone, style, and messaging across all marketing assets.
- Apply SEO best practices where relevant.
- Work collaboratively with the design team to translate messaging into visual formats when needed.

Must-Have Requirements

  • Fluent English (C1/C2)

— written and spoken.
- 3–5 years of marketing experience

in similar roles.
- Experience executing digital campaigns across
LinkedIn, Meta, and Google

.
- Professional copywriting and content creation experience.
- Experience using
Semrush

or similar SEO/keyword tools.
- Ability to work full-time and remotely from
CABA

, with availability to attend in-person events when required.

Nice to Have

  • Experience in B2B tech, cloud, AWS, or data-related environments.
  • Understanding of startup ecosystems.
  • Familiarity with Demand Generation or ABM practices.
  • Experience with CRM and ABM tools (such as HubSpot and Apollo).

Soft Skills

  • Strong communication and storytelling abilities.
  • Commercial mindset curious about customer needs and market context.
  • Interest in emerging trends, technologies, and AI-driven marketing tools.
  • High attention to detail and organizational skills.
  • Ability to manage multiple projects and deadlines.
  • Proactive, self-directed, and comfortable in fast-paced environments.
  • Collaborative and able to work cross-functionally within Marketing and Business.

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