Content Marketing Specialist

hace 2 semanas

Mar del Plata, Buenos Aires, Argentina BYD Argentina A tiempo completo

About the Role:

We are seeking a creative and strategic Content Marketing Specialist to strengthen BYD's brand presence and communication in Argentina. This role focuses on developing impactful content that supports our marketing campaigns, product launches, and customer engagement initiatives — driving awareness and promoting sustainable mobility.

Responsibilities

Plan, create, and manage digital and offline content for marketing campaigns, social media, websites, newsletters, and press materials.

Collaborate with internal teams and external agencies to ensure consistent brand voice and messaging.

Support product launches, corporate events, and customer engagement activities through engaging storytelling and creative assets.

Monitor content performance metrics and optimize strategies to maximize audience engagement.

Coordinate translations, adapt global materials to local markets, and maintain alignment with corporate communication standards.

Stay up to date with industry trends, competitors, and digital communication tools.

Qualifications

Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Minimum 5 years of experience in content creation, digital marketing, or brand communication — ideally within the automotive or technology industry.

Proven skills in copywriting, content strategy, and multimedia campaign coordination.

Strong organizational, communication, and storytelling abilities.

Fluency in Spanish and English required.

Experience with electric vehicle industry communications, social media management tools, or digital analytics platforms is a plus.

Creative mindset, attention to detail, and ability to work under pressure to deliver high-impact content.

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