Demand generation Manager

Singular is the leading marketing measurement platform trusted by 1,000+ global brands, including Apple, Microsoft, Uber, DoorDash, Nike, EA, DraftKings, and Robinhood. Ranked as the #1 MMP by G2 for 3 years in a row, Singular enables marketers to make smarter user acquisition decisions and analyze the impact of every ad dollar with full-funnel marketing analytics, advanced cross-device attribution (mobile, web, PC+Console), best-in-class ad fraud prevention, and automatic data exports directly into your BI tools. Singular is also revolutionizing campaign and creative analysis with recent integrations and partnerships with ChatGPT, Claude, and Gemini that deliver marketers with instant, AI-powered marketing insights – no dashboards or SQL needed.

Singular has teams in 12 countries and employees in 65 cities across the globe, including NYC, LA, SF, Austin, Buenos Aires, São Paolo, London, Berlin, Barcelona, Tel Aviv, Bangalore, Beijing, and Seoul. We have raised $50M from Norwest Venture Partners, General Catalyst, Titanium Ventures, and other top-tier Silicon Valley investors.

We have a leading product, an innovative team, and hundreds of satisfied customers in a growing market. Our business and teams are scaling, and we are looking for ambitious, eager, creative, and innovative individuals to join us and help us dominate the marketing measurement space.We're building a modern, account-led growth engine focused on quality, precision, and revenue impact — not volume for volume's sake. Our go-to-market motion is centered on targeted accounts, strong narratives, and tight alignment between Marketing and Sales. This role sits at the heart of that motion.

We're looking for a hands-on Demand Generation Lead to own account-based demand and outbound conversion end-to-end — from targeting and messaging to SDR execution, systems, and sales handoff.

What You'll Do

1. Own ABM & Outbound Demand Programs

• Design and execute account-based demand programs against named account lists.

• Combine and orchestrate:

  • SDR-led outbound (email, LinkedIn, calls)

  • Programmatic outbound

  • LinkedIn advertising to target accounts

  • Event, webinar, and content follow-up plays

• Translate ICPs, account lists, and vertical focus into executable outbound and ABM motions.

• Continuously test and improve messaging, sequencing, and targeting.

2. Drive Inbound Demand Conversion

• Ensure fast, consistent follow-up for inbound demand from:

  • Events

  • Webinars

  • Content downloads

  • Campaigns

• Define and enforce SLAs, speed-to-lead, and prioritization rules.

• Partner with Sales to ensure clean handoffs and high-quality meetings.

3. Lead & Coach SDR Execution

• Lead and coach a marketing-owned SDR team.

• Set clear goals aligned to demand conversion and outbound programs.

• Coach SDRs on:

  • Account research

  • Narrative-led outbound messaging

  • Objection handling

  • Meeting quality

• Run regular 1:1s, pipeline reviews, and quality checks.

• Step in hands-on for high-value accounts or critical programs.

4. Shape Messaging & Program Design

• Partner with Product Marketing to craft outbound narratives and value messaging.

• Ensure consistency across:

  • Campaign themes

  • SDR outreach

  • ABM ads

• Translate positioning into practical, high-performing outbound execution.

5. Own Account & Lead Scoring

• Define and manage account and lead scoring strategy.

• Determine how accounts and leads are:

  • Prioritized

  • Routed

  • Worked by SDRs

• Continuously refine scoring based on performance and Sales feedback.

• Ensure scoring supports ABM and revenue focus — not just inbound volume.

6. Own Systems, Tooling & Automation

• Own the outbound and demand-to-meeting tech stack.

• Design workflows across CRM, enrichment, sequencing, and automation tools.

• Leverage AI and automation to:

  • Improve research efficiency

  • Enable personalization at scale

  • Reduce manual SDR work

• Ensure clean data, reliable reporting, and visibility into conversion performance.

7. Act as the Bridge Between Marketing & Sales

• Partner closely with Sales leadership and reps.

• Align on:

  • Account lists

  • Target segments

  • Meeting quality standards

• Serve as the connective tissue between Marketing programs and Sales execution.

What You Need

• Experience in Demand Generation, ABM, Outbound, or SDR leadership within B2B SaaS.

• Strong outbound background — you understand what actually works in the field.

• Experience leading or heavily influencing SDR teams.

• Hands-on experience with:

  • Account-based programs

  • LinkedIn ads supporting ABM or outbound

  • Lead and account scoring models

• Systems-minded with a strong execution bias.

• Comfortable operating at the intersection of Marketing and Sales (without becoming RevOps).

• Operator mentality: you build, run, fix, and iterate.

As a proud equal opportunity employer, we're committed to hiring top talent regardless of race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We don't just accept difference - we celebrate you being who you are for the benefit of our employees, our products, and our community.