Marketing Science Analyst

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Who we are looking for

We are looking for a highly skilled and proactive Marketing Data Analyst to join our team. In this role, you will work closely with internal and external stakeholders to provide in-depth qualitative and quantitative analysis, delivering actionable insights that drive strategic decisions for a dynamic client. Your expertise will be key in evaluating performance, analyzing creative assets, and making recommendations to optimize marketing efforts across multiple business units.

What you'll do

Data Analysis and Optimization:

• Analyze marketing performance across platforms like Meta, TikTok, Twitter, LinkedIn, YouTube, and GA4 Looker (advanced use with connectors and native integrations).
• Perform A/B testing on creative assets, evaluating backgrounds, titles, and overall performance to inform recommendations.
• Conduct qualitative and quantitative analyses, focusing on insights that go beyond surface-level metrics.

Creative and Performance Insights:

• Analyze the effectiveness of creative assets, providing recommendations to optimize future campaigns.
• Collaborate with internal strategy and account teams to align analyses with overarching strategies.
• Present actionable insights to the client, with a strong focus on creative performance and campaign impact.

Stakeholder Collaboration:

• Maintain frequent and constructive communication with both internal teams and external stakeholders.
• Proactively propose new analysis methods, insights, and approaches to drive client success.
• Adapt to the client's dynamic needs, including updating reports and addressing ad hoc requests.

Social Listening and Brand Monitoring:

• Utilize social listening tools like Brandwatch (or similar platforms) to monitor brand sentiment and trends (nice to have).

What you'll need

Technical Skills:

• Advanced proficiency in tools such as GA4 Looker, Meta, TikTok, Twitter, LinkedIn, and YouTube.
• Experience with social listening tools (e.g., Brandwatch or similar) is a plus.
• Strong ability to analyze and interpret both qualitative and quantitative data.

Languages:

• Intermediate English proficiency is ideal but not mandatory.

Soft Skills:

• Excellent client-facing skills, with the ability to present reports, defend ideas, and interact effectively with stakeholders.
• Proactive mindset, capable of leading proposals and offering innovative ways to analyze and present insights.
• Strong collaboration skills to work seamlessly with internal strategy and account teams.

Other Qualifications:

• Ability to adapt to a dynamic client environment, with evolving report requirements and ad hoc requests.
• Focus on delivering high-impact insights valued by the client.

Highly Valued:

• Experience in working with creative analysis and performance recommendations.
• Strong knowledge of social listening platforms and methodologies.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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