Video Strategist

WHO ARE WE?

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState.

As The Discovery and Conversion Company, our mission is to connect consumers with the world's leading brands through data-driven content and technology.

Headquartered in South Florida with a remote-first team spanning over 15 countries, we've built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

WHY JOIN US?

At Launch Potato, you'll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.

Note: This is a contract-to-hire position

MUST HAVE:

• Demonstrated experience driving video performance, engagement, and watch time, ideally in a revenue-focused environment
• Strong understanding of video syndication platforms (MSN preferred) and how they reward engagement
• Hands-on experience with scriptwriting, editing feedback, and video optimization
• Comfort managing freelancers, assigning work, and overseeing quality and deadlines
• Ability to analyze performance metrics and translate insights into actionable improvements
• Strong organizational skills and comfort juggling multiple projects at once
• Excellent written and verbal communication skills in a remote environment
• Willingness to experiment, test, and iterate quickly
• Openness to incorporating AI tools into scripting, ideation, and workflow optimization

EXPERIENCE: 3+ years in video strategy, video production, or performance-driven video roles within digital media, performance marketing, or content monetization. Personal finance experience or familiarity strongly preferred.

YOUR ROLE

You'll own the strategy, planning, and performance of FinanceBuzz's video content, with a primary focus on syndication platforms (especially MSN) where revenue is driven by consumed seconds of video. Secondarily, you'll support video publishing and optimization for YouTube and social platforms.

This is a highly hands-on role. You'll be directly involved in topic selection, scripting, editing feedback, thumbnail and on-screen graphic optimization, and performance analysis. Your goal is simple but ambitious: scale video revenue significantly over time while maintaining high-quality, trustworthy personal finance content.

To succeed in this role, you'll need strong instincts for what keeps viewers watching, comfort working with performance data, and the ability to manage multiple contributors and workflows at once. You should be equally comfortable zooming out to plan a content roadmap and zooming in to rewrite a script or leave frame-by-frame feedback.

This role is contract-to-hire and will play a key role in growing video from its current state (~$15K/month) into a $500K+ annual revenue stream.

SUCCESS LOOKS LIKE

• Selecting video topics that consistently maximize viewer engagement, watch time, and revenue
• Optimizing scripts to increase retention, clarity, and completion rates
• Improving thumbnail and on-screen graphic performance through testing and iteration
• Building and maintaining an efficient, scalable video workflow
• Managing freelancers effectively: assigning work, giving clear feedback, and coordinating payments and budgets
• Maintaining high quality and brand consistency across all video content
• Monitoring video performance metrics and proactively identifying opportunities for improvement
• Growing video revenue from its current level toward a $500K+ annual run rate
• Establishing FinanceBuzz as a trusted and engaging personal finance video brand

CORE RESPONSIBILITIES

• Own the video content strategy for syndication platforms, with a primary focus on MSN
• Plan and maintain the video content calendar
• Write, edit, and optimize video scripts
• Provide detailed feedback to video editors and designers
• Optimize thumbnails, titles, and on-screen graphics for engagement
• Oversee video production workflows for speed, quality, and consistency
• Manage freelance contributors and coordinate with internal stakeholders on budgets and payments
• Conduct quality control on all video outputs
• Track and report on video performance metrics and revenue

COMPETENCIES

• Performance-Driven: Obsessed with engagement, watch time, and revenue outcomes
• Detail-Oriented: Catches issues before they go live and pushes for constant improvement
• Strategic & Tactical: Thinks big-picture while staying deeply involved in execution
• Ownership Mentality: Treats the video business as their own and takes responsibility for results
• Adaptable: Thrives in a fast-changing environment and adjusts strategy based on performance data
• Collaborative: Works closely with editorial, design, and operations partners
• Coachability: Welcomes feedback and actively seeks ways to improve systems and output

Want to accelerate your career? Apply now

Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. 

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.