B2B Content Writer

Join Our Team as a B2B Content Writer Who We Are

At
ITsynch
, we specialize in developing integrated software solutions for ship management, covering both technical and hotel operations across the cruise and maritime industries.

From compliance and maintenance to inventory and guest experience, our solutions help teams work more efficiently and manage information seamlessly.

We foster a collaborative, dynamic work environment that supports professional growth, learning, and well-being.

What You'll Do

Content Creation:

· Write long-form and short-form B2B content, including blogs, case studies, whitepapers, newsletters, LinkedIn posts, website pages, and sales collateral.

· Produce copy for email campaigns, ads, and marketing assets that support demand generation and sales enablement.

· Ensure all content aligns with ITsynch's brand voice, tone, and messaging guidelines.

SEO & Optimization:

· Research keywords and apply SEO best practices across all content.

· Collaborate with SEO specialists to improve search intent, ranking, and visibility.

· Update and optimize existing content to maintain relevance and performance.

Research & Subject Expertise:

· Research industry topics, competitors, and trends across the maritime and SaaS landscape.

· Interview internal subject matter experts (SMEs) to develop technical and thought-leadership content.

· Translate complex software capabilities into clear, compelling business-value messaging.

Editing & Quality Assurance:

· Edit and proofread content for clarity, grammar, consistency, and accuracy.

· Ensure deliverables meet high editorial standards and are error-free.

· Support the editorial calendar by delivering content on time and according to plan.

Collaboration:

· Work closely with the Marketing Manager and external partners to align content with campaigns and visuals.

· Incorporate stakeholder feedback while maintaining brand integrity.

· Partner with Sales and Product teams to ensure content supports business goals and buyer journey stages.

What We're Looking For

· A proactive, detail-oriented professional with a strong sense of ownership.

· Strong communication skills and the ability to collaborate across teams.

· Curiosity and interest in technology, software, and complex industries.

· A results-driven mindset with attention to quality and consistency.

Requirements

· Bachelor's degree in Communications, Marketing, Journalism, English, or a related field (or equivalent experience).

·
3+ years of proven experience as a B2B Content Writer
, ideally in SaaS, maritime, logistics, or other technical industries.

· Strong ability to translate technical concepts into clear, engaging content for different audiences.

· Experience adapting tone and messaging for technical, executive, and commercial stakeholders.

· Familiarity with SEO best practices and content optimization.

· Strong command of storytelling, narrative structure, and brand voice.

· Understanding of the buyer journey and how to tailor content to each stage.

·

Commercial awareness to align GTM strategy with sales goals. 

· Ability to manage multiple projects simultaneously and meet deadlines.

· Advanced English level (C1): written and spoken.

Nice to have:

· Portfolio showcasing B2B content (blogs, web pages, whitepapers, LinkedIn campaigns, etc.).

· Experience with
WordPress (or similar CMS), HubSpot (or similar MAP), GA4, Ahrefs/Semrush
.

What We Offer

· 100% remote work.

· Full-time schedule: Monday to Friday, 8:00 AM – 5:00 PM.

· Continuous learning through our e-learning platform and training opportunities.

· A collaborative and supportive work environment.

· Corporate wellness benefits focused on personal and professional well-being.

· Career growth opportunities with exposure to international markets and global projects.

· Participation in dynamic, multidisciplinary teams.

· Contract terms to be discussed.

How to Apply

· Submit your
CV
to

·
Email subject:
B2B Content Writer – [Last Name, First Name]

In the email, please answer the following questions and include:

· A
portfolio with 2–3 B2B writing samples
(links or PDFs preferred)

·
What interests you about this position, and how many years of relevant experience do you have?

·
How have your past experiences prepared you for success in this role?

· Your
expected net salary

·
How you heard about this opportunity

Application deadline: January 29, 2026.

Your next big opportunity is waiting for you at ITsynch