Paid Media Specialist

hace 5 días

Buenos Aires, Buenos Aires C.F., Argentina RYZ Labs A tiempo completo $900.000 - $1.200.000 al año

At RYZ Labs, we are looking for a Paid Media Specialist to join one of our clients' teams — a luxury brand in the jewelry and high-end lifestyle sector.

This role is ideal for someone passionate about premium brand storytelling, performance marketing, and digital excellence, someone who thrives in fast-paced environments and loves shaping how high-end brands reach and engage their audiences online.You'll work closely with the marketing and creative teams to design, launch, and optimize paid media campaigns across Google, Meta, and other luxury-relevant channels.

Your goal will be to scale customer acquisition and brand awareness while maintaining the sophistication and aesthetic integrity that define a global luxury brand.We're specifically looking for someone with experience working with U.S. clients or brands, who understands the expectations, metrics, and creative tone of U.S. luxury audiences.

Key Responsibilities

- Plan, build, and optimize paid campaigns across Google Ads, Meta, and other high-performing channels.

- Conduct comprehensive audits of current ad accounts to identify areas for growth and immediate performance improvements.Develop and execute strategic media plans focused on driving high-quality traffic, engagement, and conversions while maintaining a strong ROAS.

- Collaborate with creative teams to ensure ad creatives and copy reflect the brand's luxury positioning and resonate with the target audience.Monitor campaign performance daily and report on key metrics such as CPA, ROAS, CTR, and conversion rates.

- Use data-driven insights to continuously refine targeting, bidding, and creative strategy.Stay updated on digital advertising trends, algorithm changes, and emerging channels relevant to luxury and lifestyle brands.

- Manage and allocate budgets efficiently to maximize results across campaigns.

Basic Qualifications

- A hands-on performance marketer with 4+ years of experience managing paid media for premium or e-commerce brands.

- Proven success scaling ad accounts across Google Search, Shopping, Meta Ads, and other platforms.

- Strong analytical mindset — you speak in terms of ROAS, CTR, CVR, and CAC, not just impressions.

- Experience working with U.S.-based companies or clients, understanding their market dynamics and communication standards.

- Familiar with AI-driven optimization tools (e.g., Smart Bidding, Performance Max, creative automation).

Comfortable working cross-functionally with design, content, and brand teams to execute high-impact campaigns.

- Excellent communication and reporting skills — clear, concise, and data-backed.

Preferred Qualifications

- Background in luxury, fashion, or lifestyle brands.

- Experience managing multi-market campaigns targeting U.S. and international audiences.

- Knowledge of creative testing frameworks, audience segmentation, and attribution modeling.

- Strong attention to detail and a passion for blending creativity with performance.

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