Communications Specialist
hace 16 horas
Communications Specialist
**Fecha**:6 jun 2025
**Ubicación**: Ciudad Autónoma de Bs. As., AR
**Empresa**:Ternium
**1. Finalidad de Función**
- Coordinar las iniciativas de Marketing Digital definiendo briefs, recursos, desarrollo y análisis de data de los programas de marketing digital y su impacto en los objetivos del negocio.
**2.1. Principales Procesos y Tareas (Específica)**
- Mide, analiza y reporta la performance de las iniciativas de marketing digital y compararlas con los objetivos (ROI and KPIs).
- Identifica nuevas tendencias. Optimiza la inversión y performance basada en nuevas herramientas.
- Realiza _brainstormings_ con el referente global con el objetivo de identificar estrategias nuevas y más creativas.
- Evalúa la experiência del usuario end-to-end a través de los distintos canales y puntos de contacto del cliente.
- Identifica los puntos de conversión críticos para optimizar los _user funnels_.
- Colabora en la investigación y la evaluación de agencias y otros proveedores.
- Coordina reuniones periódicas con el resto de los equipos de Marketing locales, y para intercambiar experiências y mejores prácticas para la implementación de nuevas herramientas, coordinando el proceso con el área de IT local.
- Documenta metodologías y procesos para el knowledge-sharing entre los distintos equipos.
- Implementa y actualiza las licencias o software relativo a marketing digital.
**2.2. Principales Procesos y Tareas (Específica)**
**3. Principales Procesos y Tareas (Core)**
- Higiene y Seguridad
- Medio Ambiente
- Presupuesto Económico Anual
- Recursos Humanos
- SOX/Compliance
- Calidad
**4. Organigrama, supervisión ejercida y recibida**
- Organigrama, supervisión ejercida y recibida
**5. Formación y Experiência Laboral requerida para la Función**
- Formación y Experiência Laboral requerida para la Función
**6. Conocimientos específicos requeridos para la Función**
- Conocimientos específicos requeridos para la Función
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