Analytical Lead
hace 2 semanas
**Minimum qualifications**:
- Bachelor's degree or equivalent practical experience.
- 2 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or in a data science field.
- Ability to communicate in English and Spanish fluently to support client management in the region.
**Preferred qualifications**:
- 1 year of experience with marketing measurement and attribution techniques and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform, etc.).
- Experience using SQL to extract and analyze data, or with other programming or scripting languages such as R or Python.
- Experience with data analytics or online experimentation via A/B testing.
- Ability to analyze datasets and distill them into insights to be presented as an engaging story.
- Excellent communication skills with ability to deliver engaging stories to audiences of all levels.
**About the job**:
Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative ways to consistently deliver extraordinary and incremental outcomes for both Google and the customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.
As an Analytical Lead, you will consult with clients and agencies, providing insights and recommendations that support business expansion. You will develop business strategies aligned with client objectives and utilize expertise to solve complex business challenges. You will also partner with stakeholders across Google to drive customer success and demonstrate the value of integrating Google data with clients' internal systems.
In this role, you will mentor team members on advanced techniques. You use insights to help our customers achieve their business objectives. You are an advisor to large customers and help influence our customers’ marketing measurement plans. You are a key partner to Google's ad sales teams.
Google's Large Customer Sales (LCS) teams are partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.
**Responsibilities**:
- Develop solutions for client business and marketing challenges while also uncovering opportunities. Collaborate with Sales team to innovate and develop solutions cross industry challenges.
- Serve as a measurement advocate and analyst to assist clients. Consult with clients on opportunities associated with business patterns.
- Advise client on methodologies for marketing and media analytics, measurement and attribution. Help customers navigate industry standards and alternatives.
- Identify key decision makers, challenge the status quo and influence decisions. Foster client relationships with others in the organization including marketing/advertising, analytics, and corporate strategy, among others.
- Partner with internal and external Product, Research, Data and Measurement teams to bring analytical capabilities to customers.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
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