Brand Field Sr Analyst

Company Overview:
DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

LI-Hybrid

Team Overview:
They thrive in fast-paced, dynamic environments, work well independently, and are comfortable navigating ambiguity to uncover market opportunities that align with our strategic goals.

This role reports to the Spanish-speaking LATAM Passenger Brand Field Marketing Manager.

Role Responsibilities:

- Translate high-level strategy and positioning into actionable, locally tailored deliverables such as integrated marketing campaigns, communication frameworks, and value propositions.
- Connect the business ambition to brand vision to build a maneaningful brand positioning in the category.
- Stay informed about market trends and top-performing brand campaigns that establish local benchmarks.Uncover locally unique and culturally relevant marketing opportunities, aligned with business priorities and fueled by insights from user research to enhance engagement.
- Develop and execute Marketing campaigns providing input into key messaging and creative briefs.
- Use internal and external data to find relevant insights that transform into effective marketing plans and SoMe actions and content.
- Use data-driven thinking approach for decision making.
- Collaborate with cross-functional teams to develop go-to-market plans.
- Analyze marketing data to measure campaign performance and adjust strategies accordingly.
- Media knowledge, understanding and strategic feedback.

Role Qualifications:

- Have +4 years of experience implementig result-oriented integrated regional marketing campaigns, research/insights, brand strategy, equity positioning, channel & comms planning, and campaign measurement & reporting.
- Proven local media knowledge.
- Proven experience launching and optimizing integrated marketing Brand 360 campaigns. Full understanding of integrated planning, able to drive a full funnel approach
- Business Acumen: fully understand the role of marketing communication on driving sales and revenue growth. Proven experience on launching sales activation campaigns with uplift on key business metrics
- Critical Thinking: skillfully analyze problems using brand models or tools, generate a structured approach to solve problems.
- Able to solve issues within the functional area supported by data and consumer insights
- Creative: able to generate innovative approaches to address problems
- Consumer centric: User value creation analysis; definition of sources of growth based on user and desk research.
- Bias for action: with a relentless focus on results
- Passion for high performance: A track record of being an energetic & optimistic team member with a collaborative spirit and the ability to influence and unify cross-functional teams, peers, and leaders
- Fluent in English and Spanish is mandatory

EEO Statement:

- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven - We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- We believe in Diversity and Inclusion - Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

**We are committed to building inclusive and diverse teams.**

We are committed to building inclusive and d