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Sr. Manager Portfolio Activation
hace 3 semanas
Join the Coca-Cola Company, a global brand that has been innovating and evolving since 1886, and become a part of our inspiring brand strategies. We are currently seeking a Brand Manager who is creative, innovative, and inspirational to refresh the world. This role requires a high level of collaboration, working effectively with various stakeholders including brand team members, agencies, customer teams, innovation, R&D, and commercial leadership. If you are strategic, driven, and collaborative, we want to hear from you.
**What You'll Do for Us**:
- Writing short and/or long-term business/brand plans, identifying business objectives, strategies, key initiatives and performance measurements.
- Developing marketing plans which support strategic initiatives to deliver annual business plan.
- Developing and communicating written briefs for use by agencies and directing their work activities.
- Assessing consumer opportunities that are currently untapped by leveraging consumer research and in-market performance.
- Assisting in developing portfolio strategies across brands/categories.
- Providing on-going business analysis to identify and prioritize brand-building opportunities.
- Developing annual brand business reviews, as well as growth platforms and brand roles.
- Recommending brand budgets and investment allocation.
- Building a clearly defined positioning for new offerings, new categories entrants/brands.
- Leading alignment on the brand initiatives with key functions and bottler marketing, sales and technical teams.
- Project development in conjunction with functions, such as Operating Unit management, Market Managers and bottling system partners.
- Presentations of business results for marketing manager, regional manager and divisions.
- Recommendation and analysis of trends and key initiatives to the management team and bottlers that will drive brand growth.
**Qualifications & Requirements**:
- Bachelor’s degree in Marketing, Communications or Business.
- 5+ years of experience in brand management.
- Experience with Nielsen or IRI, Bases and other quantitative research tools and a passion for understanding consumer behavior.
- Knowledge of procedures and media used to drive increased volume and brand equity.
- Ability to manage and inspire agency performance.
- Making consumers and their needs the primary focus of the business.
- Knowledge of the creative brief development process.
- Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.
- Ability to utilize syndicated, custom, and secondary research to identify opportunities to develop brand plans and marketing tactics.
**What We Can Do For You**:
- ** Exposure to World Class Leaders**: Availability to global technology leaders that will expand your network and exposure you to emerging technologies and techniques.
- ** Brand Reputation**: You'll have the opportunity to work with over 200+ brands worldwide.
- ** Challenging Work**: Our unique system offers constant opportunities to develop world-class skills and the opportunities to grow and develop global brands.
**Skills**
Media Planning; Leadership; Creative Process; Consumer Segmentation; Analytical Thinking; Quantitative Research; Competitive Assessments; Digital Media Strategy; Marketing Strategies; SWOT Analysis; Group Problem Solving; Brand Positioning; Social Media Strategies; Brand Architecture; Channel Management
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
