SEO Specialist

We are seeking a skilled and data-driven **SEO Specialist** to join our marketing team. In this role, you will be responsible for optimizing our website and content for search engines to increase organic visibility, traffic, and conversions. You will play a pivotal role in implementing both on-page and off-page SEO strategies and collaborate across content, web development, and marketing teams to drive results.

**Key Responsibilities**:
**1. Strategy & Execution**:

- Develop, implement, and manage comprehensive SEO strategies that align with business goals.
- Conduct competitive analysis to identify gaps and opportunities in search.
- Plan and execute keyword research and mapping to targeted landing pages.

**2. On-Page Optimization**:

- Optimize website content, meta tags, headers, internal linking, and images.
- Collaborate with content teams to ensure SEO best practices are implemented in new and existing content.
- Monitor site architecture and ensure crawlability and indexability.

**3. Off-Page SEO**:

- Develop and manage link-building campaigns, outreach, and partnerships.
- Monitor backlink profile and identify disavow opportunities.

**4. Technical SEO**:

- Conduct regular technical audits and troubleshoot crawl errors, page speed issues, and mobile usability.
- Work with developers to implement technical fixes including structured data, redirects, XML sitemaps, etc.

**5. Analytics & Reporting**:

- Use tools like Google Analytics, Search Console, Ahrefs/SEMrush, and Screaming Frog to monitor performance.
- Track keyword rankings, CTR, bounce rates, and conversion from organic traffic.
- Provide monthly SEO reports with insights and recommendations.

**Must-Haves**:

- 2-5 years of experience in SEO (agency or in-house).
- Strong understanding of search engine algorithms and ranking factors.
- Proficiency with SEO tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console, GA4).
- Experience with CMS platforms like WordPress, Webflow, Shopify, or others.
- Knowledge of HTML/CSS and technical SEO principles.
- Strong analytical and problem-solving skills.
- Excellent communication and project management skills.

**Nice-to-Haves**:

- Experience with international SEO or large-scale enterprise websites.
- Basic knowledge of JavaScript, Core Web Vitals, and schema markup.
- Familiarity with A/B testing tools and CRO practices.