Lab Digital Sr Analyst

Overview:
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes** LAY’S ®, DORITOS ®, CHEETOS ®, GATORADE ®, PEPSI ®, QUAKER ® and more.** PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.

Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u.

**Responsibilities**:

- _Responsible of the implementation of Digital strategies (1P Data and Media) and execution coordination with all LAB Mkt Teams and Bottlers (ABI, CCU, GEPP, CBC, FIFCO and Postobon) _
- _Responsible to implement a test and learn agenda to generate Digital use Cases to scale across all LAB markets_
- _ Responsible to adopt and implement a Real Time optimization approach_
- _ Responsible to consolidate learnings and Digital KPIs tracking_

Qualifications:

- _Digital expertise is a must_
- _ 1PD development and understanding_
- _ Digital partners platforms management_
- _ Brand management understanding_
- _ Advertising & media experience_
- _ Knowledge of consumer and market dynamics._
- _ Strategic thinking / conceptualize the business/brand._
- _ Adaptability to work within a flexible and innovative culture._
- _ Highly resilient to adapt to the franchise environment_
- _ Team player and builder_
- _ Communication and influencing skills_
- _ Project Management experience_
- _ Analytical Thinking_