Analista de Paid Media

hace 8 horas

Retiro, Argentina BBVA A tiempo completo

**Excited to grow your career?**

BBVA is a global company with more than 160 years of history that operates in more than 25 countries where we serve more than 80 million customers. We are more than 121,000 professionals working in multidisciplinary teams with profiles as diverse as financiers, legal experts, data scientists, developers, engineers and designers.

**About the job**:
**Responsabilidades Principales**:

- **Planificación y Ejecución de Campañas**:

- **Desarrollar y ejecutar estrategias de paid media en Google Ads (Search, Display, YouTube, DV360), Meta Ads, TikTok y afiliados.**
- **Realizar pruebas A/B para optimizar el rendimiento de las campañas.**
- **Monitoreo y Optimización**:

- **Monitorear el rendimiento de las campañas utilizando herramientas de análisis (Google Analytics, Meta Ads Manager, Adobe Analytics).**
- **Analizar datos y generar informes periódicos sobre el rendimiento de las campañas, identificando oportunidades de mejora.**
- **Optimizar continuamente las campañas para maximizar el ROI, ajustando presupuestos, palabras clave, anuncios y segmentación.**
- **Gestión de Presupuesto**:

- **Gestionar el presupuesto asignado a las campañas de paid media, asegurando un uso eficiente de los recursos.**
- **Realizar proyecciones de gasto y rendimiento.**
- **Colaboración y Comunicación**:

- **Colaborar con otros equipos de marketing (SEO, contenido, diseño) para asegurar la coherencia y efectividad de las campañas.**
- **Comunicar regularmente el rendimiento de las campañas a los stakeholders.**
- **Mantenerse al día con las tendencias y mejores prácticas de la industria.**

**Skills**:
Advertising, Banking, Campaign Development, Campaign Execution, Communication

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