Analytics Manager

**About Trafilea**

Trafilea is a dynamic and innovative Tech E-commerce Group that operates multiple direct-to-consumer brands in the intimate apparel and beauty sectors, with a focus on using data-driven strategies to scale their businesses. In addition to our products, we have our own online community dedicated to promoting body positivity. As a rapidly growing global player, Trafilea is committed to creating high-quality products and services that enhance the customer experience and drive long-term growth.

Our intimate apparel Brands: Shapermint, Truekind, and Shapermint Essentials,

Our beauty Brands: Revel Beauty and Spa Dr.

Our content and subscription Brand: The BodCon.
- We are seeking a hands-on - competitive and extremely data driven Analytics Manager to lead a high-performing team in a fast-paced, data-driven environment, transforming complex data into clear, actionable insights that drive business growth. You will be responsible for building scalable analytics frameworks, ensuring data integrity, and empowering decision-making across the company._
- You must bring a strong strategic mindset, discipline, and the ability to execute under pressure, while fostering a culture of curiosity, proactivity, and assertiveness in your team._

**Expected Outcomes & Responsibilities**
- **Leadership & Team Development**:
Lead and mentor a high-performing team of analysts and data professionals, fostering a culture of accountability, precision, and continuous learning. Maintain a balanced approach with 50% strategic oversight and 50% hands-on execution to align analytics initiatives with business objectives.
- ** Business & Marketing Analytics**:
Develop real-time analytics and predictive models to optimize customer acquisition, retention, and engagement strategies. Establish robust KPIs and measurement frameworks to support data-driven decision-making across marketing, product, and operations.
- ** Data-Driven Insights & Decision-Making**:
Collaborate cross-functionally with Marketing, Product, Finance, and Leadership teams to deliver actionable insights that drive growth and operational efficiency. Own and enhance attribution models, performance dashboards, and reporting automation while ensuring data integrity.
- ** Innovation & Technology Integration**:
Leverage advanced analytics technologies, AI, machine learning, and automation to drive innovation. Utilize tools such as SQL, Python, R, Looker, Tableau, and Power BI to improve analytics processes and outcomes.
- ** Data Integrity & Compliance**:
Ensure data workflows are optimized for accuracy and efficiency while adhering to privacy regulations. Maintain high standards for data integrity to support scalable and compliant business operations.

**Experience/ Qualifications**
- 8+ years of experience in analytics, data science, or business intelligence, with a proven track record in fast-paced environments.
- Experience leading and scaling high-performance analytics teams.
- Strong expertise in SQL, Python, R, and data visualization tools (Tableau, Looker, Power BI, etc.).
- Deep understanding of digital marketing analytics, attribution modeling, and customer segmentation.
- Exceptional ability to translate data insights into strategic business recommendations.
- Strong communication and stakeholder management skills—must be assertive, proactive, and business-focused.

**Bonus Qualifications**
- Experience in e-commerce-based businesses.
- Familiarity with marketing automation tools (Klaviyo, Salesforce, Google Analytics, Facebook Ads Manager, etc.).

**What we offer**:

- Collaborate with world-class talents in a data-driven, dynamic, energetic work environment.
- Opportunity to grow and develop both professionally and personally.
- Safe space to be who you truly are, with a commitment to diversity, equity, and inclusion.
- Openness to new ideas and initiatives.
- Great benefits package including remote work, 15 working days of paid holidays, Learning subsidy, and more