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Growth Marketer
hace 2 días
**Location**:
Hybrid in Buenos Aires (minimum of 2 days a week from the office)
**SHAPE THE FUTURE OF PRIVACY WITH USERCENTRICS**:
Usercentrics is a global leader in data privacy and privacy-led marketing solutions. We believe there is no need for a trade-off between growth and privacy compliance. Our vision is to unlock the potential of data privacy to empower a thriving digital ecosystem. We work with companies to create a healthy balance between data-driven business and privacy-led marketing for every size of enterprise. Our customers build trust with their users through improved transparency and control to drastically improve marketing and monetization, while achieving full privacy compliance.
As a Growth Marketer (M/F/d) - US Expansion embedded in our cross-functional growth team, you will work hand-in-hand with product managers, engineers, designers, and data specialists. This role is heavily execution-focused, with a primary responsibility for implementing, optimizing, and scaling growth tactics across the customer journey.
If you are passionate about making a positive impact and want to be part of a team that values creativity, collaboration, and purpose, you will be a great fit for us
**Your Tasks**:
- Develop and execute a growth strategy to accelerate self-serve adoption and expansion in the US market, driving user acquisition, activation, and retention.
- Optimize the PLG funnel, focusing on frictionless onboarding, conversion from free to paid users, and cross-sell within accounts.
- Leverage marketing automation and CRM tools to build scalable, personalized nurture flows that guide users toward activation value realization and own its execution.
- Collaborate within the cross-functional growth pods (including product managers, engineers, designers, and data analysts) to improve in-product experiences that drive self-serve conversions.
- Use data-driven insights to identify high-intent users, improve key funnel metrics, and refine go-to-market messaging.
- Stay ahead of US market trends, competitor strategies, and user behavior to fine-tune acquisition tactics.
- Foster a test-and-learn culture, continuously iterating on self-serve strategies to unlock new growth opportunities.
**You Bring**:
- A proven track record of executing growth strategies for PLG and self-serve SaaS businesses, ideally in a US expansion context.
- Experience with marketing automation, lifecycle marketing, and CRM tools (e.g., Pardot, Salesforce).
- Deep understanding of PLG motion, including onboarding optimization, product adoption, and expansion mechanics.
- Strong analytical skills, with the ability to translate data into actionable insights and experiments.
- Hands-on experience with A/B testing, funnel optimization, and behavioral segmentation to improve conversion rates.
- Knowledge of US-specific buyer behavior and digital marketing trends in the B2B SaaS space.
**Why join Usercentrics?**:
- Joining Usercentrics means becoming part of a fast-growing, diverse and international team of tech enthusiasts and entrepreneurially-minded who build our success story together
- Company culture is important to us - we strive to continuously develop a positive, vibrant and inspiring environment that enables everyone to thrive both personally and professionally
- Get involved We have plenty of initiatives and love to see people from all department enthusiastically participating and shaping our future together in different cross-department projects
- Your work-life balance is important to us too - we offer flexible working hours, hybrid working and the possibility of workcations (in accordance with our company policy)
- We always remember to have fun along the way, both in our day-to-day work and at our regular team events on site in our offices in Munich, Copenhagen, Odense, Lisbon and Prague or online
- You are the most valuable asset to our company which is why we’re happy to offer awesome benefits like our personal development budget, job-related language courses and a lot more (depending on your location) to focus on your well being
We are driven by our values #BeBrave, #BetterTogether, #LeadbyExample, #InnovateWithPurpose, #PassionForPrivacy, #GiveBack and #ComeAsYouAre. They show what we believe in and how we work. They help make our team special and guide us in everything we do. They're the heart of our company and inspire us to do our best every day.
We strive to create a diverse, equitable, and inclusive environment (DEI) where everyone feels valued, respected, and empowered to reach their full potential. We believe that our different backgrounds, experiences, and perspectives are our greatest strengths — so we are committed to building with them as we foster innovation and drive our success.
We recognize that this is an ongoing journey. We commit to listening and to continuous learning, growth, and improvement. By embracing DEI principles, we will create a more just and equitable society, and we are pro
