Digital Marketing Lead

hace 2 días

Santiago del Estero, Argentina Anavah Talent A tiempo completo

About the role
We are seeking a high-caliber Digital Marketing Lead to work alongside our Founder & CEO to systematize our go-to-market efforts, own our social media, and tell the story of our business. This is NOT a “weekly social media posting role” but rather a pathway to becoming a Head of Content, Head of Growth, or even Chief Marketing Officer at a fast-growing startup that’s experiencing rapid-growth.
**Time**: U.S. Central Time (CST)
**Compensation**: $1,800 to $2,000 USD per month
About you

**Responsibilities**:

- Growth strategy
- Work with Executive Team and external partners to understand, test and manage various go-to-market strategies to grow our brand.
- Drive scalable lead generation through our multi-channel strategy (content marketing, referrals, etc.)
- Develop and execute social media strategies for brand awareness, engagement, and growth.
- Collaborate with cross-functional teams for strategy alignment.
- Social media management
- Manage all social media channels, ensuring content is engaging and on-brand.
- Create and curate content (text, images, videos) for target audience engagement.
- Build a content calendar so your posts stay on schedule.
- Establish social media advertising workflows.
- Stay updated on social media trends and best practices through researching your audience.
- Analytics and reporting
- Monitor trends, analyze data, and make data-driven decisions for optimization.
- Set and track performance through establishing KPIs for campaign success.

**Requirements**:

- 4+ years of experience in Marketing, Social Media, and/or Growth role (preferably in a fast-growing or startup environment).
- 2+ years of experience working for a U.S. client (preferably a startup)
- Creative AND strategic thinker, with the ability to develop innovative social media strategies that drive results and build a brand.
- Strong analytical skills, with the ability to analyze data and make data-driven decisions.
- Proficiency in social media platforms and tools for content scheduling, monitoring, and analytics.
- Strong understanding of social media platforms AND their trends/audience behavior, including Facebook, Instagram, X, LinkedIn, and more
- Ability to work reliably and independently in a remote setting with mínimal supervision.
- Bachelor Degree or higher in Marketing, Communications, or a related field (summa, magna or cum laude and/or Academic Scholar from a reputable college preferred)

Preferred requirements
- Bonus: You can run an entire campaign on your own (idea to post)
- Bonus: You are a growth strategist AND a wicked marketer

**Benefits**:

- Work From Home
- Training & Development

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