Marketing Manager

LACOSTE

Fecha de actualización **:7 may. 2025**

País**:Argentina**

Población**:OLIVOS**

Categoría**:Marketing**

Tipo de contrato**:Indefinido**

Jornada laboral**:Completa**

**Descripción del puesto**:
The Marketing Manager for South America will be

responsible for developing and implementing marketing and trade strategies

across the region to drive brand awareness, customer engagement, and sales

performance. The role will cover all markets within South America where the

company operates, ensuring a consistent brand image while adapting to local

market needs. This includes the management of retail marketing, wholesale

activation, trade marketing, media planning, PR communication, and coordination

with internal and external stakeholders.

**Key**

**Responsibilities**

Manage marketing budget and ensure efficient

allocation of resources.

Lead local marketing team and coordinate with

external agencies and suppliers.

Lead the development and execution of regional

marketing and trade plans aligned with global brand strategy.

Adapt global marketing guidelines to local

market realities, ensuring relevance and impact.

Manage media planning, digital marketing,

social media, and PR initiatives in coordination with local agencies and HQ

teams.

Plan and execute trade marketing strategies,

including in-store activations, promotional campaigns, and point-of-sale

materials.

Collaborate closely with Retail, commercial

teams, wholesale accounts, Visual Merchandising, and E-commerce teams to

support commercial goals.

Monitor and analyze market trends, consumer

behavior, and competitor activity to identify growth opportunities.