Paid Media Strategist

hace 2 semanas

Mar del Plata, Argentina Launch Potato A tiempo completo

**WHO ARE WE?**

Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato's mission is to be the most innovative, tech-enabled media company connecting consumers to the world's leading brands.

The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries. Launch Potato's success comes from a diverse, energetic culture and a high-performing, entrepreneurial team.

**YOUR ROLE**

You will contribute to the continued growth of paid media campaigns for multiple brands within Launch Potato's portfolio of companies, focusing on Meta, Twitter, Tiktok, Quora, and Pinterest. As a member of the Paid Media team, you will continue to build upon your foundational knowledge and skills within these platforms to build campaigns, provide thoughtful optimizations and deliver a strong return on ad spend. Your expertise pairing creative media with ROAS KPIs and direct to consumer (DTC) data analysis will have a large impact on Launch Potato's success. There are many opportunities for you to own campaigns, channels, and/or verticals as the team continues to scale

**SUCCESS LOOKS LIKE**
- Contribute to the evolution of Launch Potato's media buying best practices
- Tactically plan, launch and optimize new campaigns across platforms and verticals using various ad formats
- Analyze paid media campaigns to develop, execute, test, and report on paid media strategies with actionable next-step recommendations
- Monitor campaign pacing to meet daily/monthly/quarterly projections, performing routine health checks
- Optimize campaigns to drive higher CTR resulting in lower CPAs and a higher return on ad spend (ROAS)
- Design compelling ad creatives in Canva to target specific audiences
- Work cross-functionally with internal teams on optimization, A/B testing, and overall strategy

**WHAT YOU NEED TO SUCCEED**
- 2-3 years of hands-on experience planning, managing and optimizing digital media campaigns, with a specialization in paid social (Meta/Facebook is the priority)
- You have a deep understanding of direct response marketing principles
- Proficiency in Excel (Pivot Tables, Vlookups, etc.) and data visualization tools (Looker, PowerBI, Tableau, etc.) and the ability to analyze large sets of data
- Strong communication skills, both verbal and written, in order to develop cross-department relationships and keep stakeholders informed of campaign performance
- Embody the values of Launch Potato: Own Outcomes, Embrace Change, No BS, Team Unity, and Hustle

**NICE TO HAVES**- Experience with mobile and web advertising ecosystems
- Experience with creative strategy, ideally executing on video based ads through TikTok or other platforms
- Prior experience supporting US clients/market, ideally with considerable ad spend budgets

Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

  • Paid Social Growth Strategist

    hace 3 semanas

    Mar Del Plata, Argentina Power Digital Marketing A tiempo completo

    A growth marketing firm in Argentina is seeking a full-time Paid Social Strategist passionate about performance marketing. In this entry-level role, you will manage campaigns on platforms like TikTok and Meta Ads, ensuring performance objectives are met. Essential qualifications include 1-2 years in digital marketing, experience with e-commerce, and strong...

  • Paid Social Strategist

    hace 3 semanas

    La Plata, Argentina Power Digital Marketing A tiempo completo

    Paid Social Strategist – Power Digital Marketing. Join our team of growth‑obsessed experts passionate about performance marketing. Our tech‑enabled firm ignites revenue and brand recognition for leading and emerging companies worldwide. About Power Digital We are a tech‑enabled growth firm at the intersection of marketing, consulting, and data...

  • Analista de Paid Media

    hace 6 horas

    Mar del Plata, Buenos Aires, Argentina SportClub Oficial A tiempo completo

    Únete a nuestro equipo en SportClubEstamos buscando un Analista de Paid Media para impulsar las estrategias digitales de SportClub, optimizando la inversión y maximizando el ROI.Qué harásDiseñar, ejecutar y optimizar campañas en Google Ads, Meta Ads, YouTube, Display y otros canales de performance Integrar remarketing, automatización y email marketing...

  • Creative Strategist

    hace 6 horas

    Mar del Plata, Buenos Aires, Argentina Octify A tiempo completo

    About OctifyOctify builds truth-driven client acquisition systems for high-ticket eCommerce and education brands.Role SummaryGraphic designer with a Creative Strategist mindset. Design ads and social assets, edit short-form video, and grow into landing pages, emails, and websites. No engineering background required—just excellent taste and fast...

  • Paid Media Manager

    hace 1 semana

    Mar del Plata, Buenos Aires, Argentina Lenny A tiempo completo

    Paid Media ManagerChannels:Google Ads, Meta Ads, TikTok Ads, Reddit Ads, plus Discord partnerships/paid placementsGoalAcquire and activate students efficiently with creative‑led, test‑and‑learn performance marketing.What you'll doOwn channel strategy, budgets, pacing, and account structure (Search, GAds, Meta, TikTok, Reddit).Edit/manage creatives :...

  • Paid Media Manager

    hace 6 horas

    Mar del Plata, Buenos Aires, Argentina Handoff A tiempo completo

    Why join us?Handoff is the AI agent that runs a construction company.We help remodelers automate estimating, streamline operations, and win more work - backed by real-time cost data, intuitive design, and workflows that "speak contractor." With over 10,000 monthly active users and $6B in annualized project volume already flowing through our platform, we're...

  • paid media

    hace 5 horas

    Mar del Plata, Buenos Aires, Argentina Avance Digital World A tiempo completo

    Buscamos Paid Media Buyer – Especialista en Meta AdsEnAvance, seguimos creciendo y queremos sumar a alguien que piense campañas con lógica de negocio, que no se conforme con "lanzar anuncios" y sepa cómo optimizar de verdad.Si tenés experiencia real en Meta Ads esta oportunidad es para vos.TU ROL EN EL EQUIPOParticipar en las reuniones iniciales y...

  • Associate Director, Paid Media

    hace 4 semanas

    Mar Del Plata, Argentina Dept Agency A tiempo completo

    WHY DEPT®? We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. We are drawn to people who stay curious, move with intent, and never...

  • Associate Director, Paid Media

    hace 3 días

    Mar del Plata, Buenos Aires, Argentina Dept A tiempo completo

    WHY DEPT?We are a Growth Invention company built to help the world's most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.We are drawn to people who stay curious, move with intent, and never stop...

  • Lead Paid Media Specialist

    hace 3 semanas

    Mar Del Plata, Argentina Bluelight A tiempo completo

    1 month ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality...