Junior Paid Search Associate
hace 6 horas
**Detalles de la oferta**:
We are pioneers at heart.
What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today.
We were born digital and we are a new model of agency, with a deep skillset in tech and marketing.
That's why we hire curious, self-driven, talented people who never stop innovating.
WHY DEPT?
We are pioneers at heart.
What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today.
We were born digital and we are a new model of agency, with a deep skillset in tech and marketing.
That's why we hire curious, self-driven, talented people who never stop innovating.
Our culture is big enough to cope and small enough to care.
Meaning, that with people across 20+ countries, we're big enough to provide you with the best tools, global opportunities, and benefits that help you thrive.
While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world.
About You
As a Paid Search Associate at DEPT, you will be an execution and optimization expert responsible for managing paid search campaigns, mastering best practices, and expanding your skill set.
You will utilize your proficiency in campaign builds, daily monitoring, reporting, bidding, and beyond while consistently learning and taking charge of client success.
This position is a launching pad for you to excel in SEM campaigns, audience strategy, and time management, ultimately transforming you into an actual paid search powerhouse.
PROFICIENCY EXPECTATIONS
We expect Search Associates to have a basic foundation of paid search execution, analytical, and reporting expertise, with the proficiencies as listed below:
Proficiency in Excel and Reporting:
Demonstrate proficiency in using basic and advanced Excel functions and taking advantage of these functions and formulas when performing tasks (ex: ad customization uses concatenation and length formulas) with limited oversight needed.
sortingfiltersvlookupconcatenatepivot tablestext to columnsconditional formatting
Proficiency in core Paid Search:
Campaign builds - Develop suggestions on activation strategy around campaign builds, overall themes, audience targeting, parameters, settings, and ads.Daily monitoring - Understand what to look at daily to know when an action is needed based on performance fluctuations and trends.Able to analyze performance reports, explain performance fluctuations and why they occurred, and develop the client-facing write-up for the AM's review.Able to understand different bidding methodologies (smart bidding vs. manual) and the strategy behind the bid adjustments as well as own the implementation from standard bids to other modifiers as needed.Able to create/pull pixels, tracking, remarketing, and list creation.Attend & actively participate in search specific training led internally or by channel partners to continue educationAssist Manager with inputs for slides in critical decks led by Client Partners, such as FBRs and tactical plans (e.g., performance charts/tables, tactical details, etc.
)
GROWTH EXPECTATIONS
Over time in the role, we expect Search Associates to be responsible for learning and understanding higher level concepts as the below:
Can successfully monitor daily account performance and determine the best action based on performance fluctuation and trends.Determine the best methodology for a campaign build: overall theme, keywords, audiences, parameters, settings, ads, etc, to hit client goals.Understand key concepts around audience strategy (remarketing, audience targeting/layering, persona development).Shows consistency with hitting project deadlines and communicating if deadlines are not going to be met to ensure AMs can appropriately project-manage deliverablesDemonstrates time management skills: able to balance workload independently and prioritize based on impact & urgency
**Qualifications**:
A minimum of 2 to 3 years hands on paid search experience (Google Ads is a must) and be comfortable with topics such as budgeting, bidding, and testing methodology.Desire to quickly learn and master paid search strategyStrong analytical and reporting skills and be proficient in Excel; you already know vlookup, pivot tables, concatenating, text to columns, and love working with numbersHigh level of independence, curiosity and desire to grow your responsibilities and skill set
TAKE INTO ACCOUNT:
You will have to communicate with your team members abroad, therefore fluency in English and excellent communication skills (both written and verbal) are a must for this role.
Our roles will also require that you be open to work approximately 1-2 times a week from our office located in Villa Crespo or Mar del Plata.
WHAT DO WE OFFER?
We enjoy spending time together, working closely with other local colleagues, and getting to know one another.
Our Buenos Aires
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