Senior Data Analyst

hace 12 horas

Buenos Aires, Argentina RGA Careers Page A tiempo completo

**About R/GA**

R/GA is a global digital innovation agency specializing in digital product development, brand transformation, media, and communications for major companies. We are on a mission to help companies grow by enabling them to change, across their business, the experience they offer and the campaigns that take them to market.

Our work tends to be a fusion of what we call Stories and Systems: the narrative and the design, technology and the interface working together. R/GA is a brand but it's also a collective of atypical outsiders and misfits who drive everything we do through bold creativity and bright, strategic thinking.

**About the role**

Data is the currency of the 21st century. Understanding how to capture, analyze, and most importantly, use data smartly is essential for marketing success. What does the data reveal? What does it say about the audience and what they want? How can it make our work smarter, more creative, and more effective?

Here's what you should know if you want to be an** Senior Data Analyst** at R/GA:
**On any given day you might**
- Build comprehensive and holistic digital marketing reports showcasing results, insights and clear recommendations.
- Analyze data for different marketing channels, with focus in Analytics, CRM and Paid social.
- Contribute to test & learn agendas, by creating data backed hypotheses, analyzing A/B testings and recommending next best actions based on results.
- Craft measurement frameworks/strategies and tagging plans from scratch.
- Implement analytics and paid media tags on websites/apps.
- Work side by side with strategy teams to identify consumer insights and trends, using diverse research and analytical tools.

**The ideal person**
- Has a strong background in measurement and analytics (site or microsite, app, social and digital media)
- Loves data and has strong analytical skills
- Is a proactive and resourceful problem solver
- Has excellent written and oral communication skills
- Is eager to help people understand business needs through data
- Enjoys working with cross-functional teams
- Is up to date with upcoming tracking trends in the industry (eg. alternatives to cookie tracking, etc...)

**You bring**
- A Bachelor's degree in marketing, advertising, business, social sciences, or related.
- 2-3+ years of experience in a related role (working with analytics, digital marketing, CRM, etc.)
- Strong storytelling skills and experience in ad-hoc reporting using several data sources.
- Advanced skills in website or app tagging and analytics tools (GA4, GTM, Adobe Analytics, etc)
- Intermediate understanding of Paid media platforms (Paid Search, Programmatic, SEO, Ad-Serving, Paid Social) and CRM.
- Experience working with Google Data Studio / Looker Studio or similar tools.
- Experience supporting growth experiments through A/B testing.
- Upper intermediate / Advanced English
- Excellent spreadsheets capabilities (MS Excel, Google Sheets)
- Desired (but not required):

- Knowledge of SQL and Business Intelligence tools.
- Experience working with research and social listening tools (Brandwatch, Netbase, GWI, Facebook Insights, e-marketer, etc...)
- Experience working with technical SEO

**Diversity**
No matter who you are, where you're from, who you love, follow in faith, disability (or superpower), status, ethnicity or the gender you identify with (please do tell us your pronouns), you're welcome at R/GA. If you have any requests or requirements to support you throughout any interview process, please let us know.

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