Marketing Insights Manager

hace 1 día

Buenos Aires, Argentina IQVIA A tiempo completo

Overview

As the Marketing Insights Manager, your role will be pivotal in harnessing the power of data to drive our marketing strategies. We are seeking an individual with a deep analytical skill set and a mindset that thrives on data-driven decision making. Your ability to weave together data from various sources to tell a compelling story will be key in informing our marketing plans and driving lead generation. If you relish the challenge of transforming complex data into actionable insights and enjoy devising effective solutions, then this role in our Demand Center could be the perfect fit for you. This position requires a unique blend of strategic thinking and hands-on execution, underpinned by a profound understanding of analytics and a metrics-driven approach to marketing optimization.

**Responsibilities**:

- Work collaboratively within a highly matrixed global organization to help inform and manage comprehensive, measurable marketing plans.
- Utilize and master available metrics/tools to create insightful reports and dashboard for business units and functional areas.
- Develop insights on effectiveness of marketing programs based on development of reports and analysis; act as a consultant to stakeholders to optimize long term program effectiveness.
- Present on data-driven insights and strategies.
- Manage reporting cadence for the Demand Center, collaborating with team members to deliver comprehensive, timely reporting to stakeholders.
- Provide guidance on KPI's and reporting formats; lead and implement best practices for digital marketing analytics.
- Support and ensure adherence to business rules, processes, programs, naming conventions and procedures.
- Collaborate with external vendors and internal functional groups to execute agreed-upon plans and programs.
- Support the management of content inventory and other operational functions for the Demand Center.

**Qualifications**:

- Bachelor's degree in marketing or a related field.
- 4+ years of relevant experience or equivalent combination of education, training and experience.
- Industry experience with marketing performance metrics, data analysis, and dashboard and report creation.
- Understanding of CRM and marketing automation principles and practices; deep knowledge of marketing metrics and terminology.
- Proficiency in Google Analytics, Google Data Studio, Salesforce, and Microsoft Power BI. Strong Microsoft Office skills. Experience with Smartsheet a plus.
- Detail-oriented and strong multitasking abilities.
- Excellent oral and written communication skills.
- Fluency in English.
- Ability to work effectively within cross-functional teams.

  • Business Insights Manager

    hace 4 semanas

    Buenos Aires, Argentina Salesforce A tiempo completo

    Business Insights Manager Category: Commercial Marketing Location: Vicente Lopez, Buenos Aires, AR Are you ready for a life‑changing career at Novo Nordisk Argentina? Join us. The Position The Business Insights Manager designs, implements, and provides insights & analytics on portfolio, franchise, and brand strategy development and execution. The BI...

  • Manager, Measurement Insights

    hace 2 semanas

    Buenos Aires, Buenos Aires C.F., Argentina Mastercard A tiempo completo

    Our PurposeMastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships...

  • Business Insights Manager

    hace 5 días

    Buenos Aires, Argentina Novo Nordisk A tiempo completo

    Business Insights Manager **Category**:Commercial Marketing**Location**:Vicente Lopez, Buenos Aires, AR- Are you ready for a life-changing career at Novo Nordisk Argentina? Join us.- Working at Novo Nordisk is never just a job, it is an opportunity to have a life-changing career - you grow professionally.**The Position** - The Business Insights Manager,...

  • Content Insights Manager

    hace 4 semanas

    Buenos Aires, Argentina Greenpeace International A tiempo completo

    Company Description As one of the world’s premier entertainment portfolios, NBCUniversal International Networks & Direct-to-Consumer delivers quality content and compelling brands to over 160 territories across Europe, the Middle East, Africa, Latin America and Asia Pacific. Delivering a full range of entertainment experiences to local audiences across the...

  • Digital Marketing Manager

    hace 2 semanas

    Buenos Aires, Argentina Eddy Pump A tiempo completo

    Digital Marketing and Growth Manager Digital Marketing & Growth Manager Position Overview: The Digital Marketing and Growth Manager will be responsible for driving the strategy and execution of digital marketing campaigns to foster customer acquisition, retention, and overall business growth. This role requires a blend of creativity, analytical prowess, and...

  • Remote Account Manager

    hace 3 semanas

    Buenos Aires, Argentina Hustler Marketing A tiempo completo

    A dynamic marketing firm is seeking an Account Manager in Buenos Aires to oversee client relationships and deliver effective marketing campaigns. This role involves executing marketing strategies, leading a team, and ensuring clients meet their objectives. The ideal candidate has substantial experience in digital and email marketing along with exceptional...

  • Account Manager

    hace 3 días

    Buenos Aires, Argentina Hustler Marketing A tiempo completo

    The main purpose of the Account Manager is to manage their assigned clients and their stores by planning, briefing, monitoring, and executing marketing campaigns aimed at driving conversions and sales. This includes managing, overseeing, and taking charge of the client-agency relationship for all the clients that have been assigned to you. It also includes...

  • Account Manager

    hace 1 semana

    Buenos Aires, Argentina Hustler Marketing A tiempo completo

    The main purpose of the Account Manager is to manage their assigned clients and their stores by planning, briefing, monitoring, and executing marketing campaigns aimed at driving conversions and sales. This includes managing, overseeing, and taking charge of the client-agency relationship for all the clients that have been assigned to you. It also includes...

  • Marketing Insights

    hace 4 semanas

    Buenos Aires, Argentina VML A tiempo completo

    A leading marketing agency in Buenos Aires is seeking a skilled Marketing Data Analyst to join their team. The role involves analyzing marketing performance across various platforms, conducting A/B testing, and providing insights to drive strategic decisions. The ideal candidate should possess strong analytical skills, proficiency in tools like GA4 Looker,...

  • Content Insights Manager

    hace 5 días

    Capital Federal, Buenos Aires, Argentina NBCUniversal A tiempo completo

    **Company Description** As one of the world’s premier entertainment portfolios, **NBCUniversal International Networks & Direct-to-Consumer** delivers quality content and compelling brands to over 160 territories across Europe, the Middle East, Africa, Latin America and Asia Pacific. Delivering a full range of entertainment experiences to local audiences...