Senior Internet Marketing Consultant, Paid Search

hace 2 semanas

Buenos Aires, Argentina Rise Interactive A tiempo completo

**Overview**:
**Summary and Scope**:
**Responsibilities**:

- PPC Knowledge_
- Provide execution-based PPC recommendations
- Ability to manage moderate to large scale PPC accounts in a variety of business verticals
- Perform daily account management of pay per click accounts on Bing & Google
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, display network and other areas of paid search to meet client goals
- Ability to generate new paid search campaigns, ad groups and develop keyword lists
- Leverage insights from analytics platform to make changes to paid search campaigns
- Knowledge of third party bidding tools (Kenshoo, Marin, Dart for Search)
- Write effective ad copy
- Assist Account Manager with ad hoc requests
- Delivers for internal and external clients
- Goal Setting and Reporting_
- Responsible for setting goals/targets for the team by client
- Measure and analyze the effectiveness and ROI of all PPC activities
- Management_
- Manage tactical PPC initiatives for the client's business and maintains a focus that deliverables and plans are in line with client's long term goals
- Manages team resources and assigns responsibilities / initiatives to team members
- Works with members of the team to develop recommendations and tactical plans to increase ROI
- Ensures team delivers on assignments and team goals
- Research_
- Stay current on changes and best practices in PPC
- Takes initiatives in regards to blog writing, group learning, and development
- Continually looks for ways to increase the group's efficiency

**Required Skills**:

- 1+ years progressive PPC experience, preferably in an agency or high growth professional services organization
- Strong written and verbal English communication skills required
- Bachelor's Degree or equivalent experience in Marketing and/or Business
- Google Adwords Certified
- Extensive knowledge of Google/Bing Interfaces
- Direct knowledge of and comfort level with common and leading PPC strategies
- Highly analytical and strong understanding of performance metrics as related to PPC
- Ability to integrate PPC into broader search marketing campaigns
- Demonstrated knowledge of Microsoft Office products, especially Excel
- Ability to think strategically, critically, and creatively with a focus on innovative and measurable client solutions
- Self-motivated, results and detail-oriented with the ability to adapt to new situations
- Excellent interpersonal and communication skills, including written, verbal and presentation skills with the ability to collaborate cross-functionally, and build and manage relationships with key stakeholders
- Able to work with mínimal supervision in a fast-paced environment while maintaining focus and productivity, and managing regular interruptions
- Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines

**What We Offer**:

- We are dedicated to the overall well-being of our employees, which includes a commitment to be compensated appropriately, with time to pursue other passions.
- 3 weeks holiday (available all year long)
- OSDE 410 Health insurance, for you and your family.
- Work From Home Stipend to cover internet and general services expenses while working remotely
- Remote work opportunities through Covid-19 (After that, hybrid WFH- In office schedule)
- Flexible Work Schedule with strong ethic around work-life balance
- Salary revisions every month, aligned to the IPC index.

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