Content Marketing Manager

hace 1 semana

Buenos Aires, Argentina AdGoat A tiempo completo

At** AdGoat **we are seeking professionals to help us to become the publisher N1 in LATAM by specialising in delivering effective and innovative advertising and monetization solutions to the retail, finance, and e-commerce industries.

If you are passionate about content this **Content Marketing Manager** role could be for you This person will be responsible for creating written content that reflects the personality, values, and identity of a our brand by developing messages and narratives that effectively communicate the brand's story and connect with the target audience.

**Responsibilities**:

- Generate a content strategy through storytelling with the objective of positioning ourselves as market leaders in LATAM by providing services and consultancy in monetization strategies.
- Determine the distribution channels to be used, topics, and the most suitable formats to ensure the message influences the decision-making process of our consumers and achieves a positive conversion rate.
- Conduct research on our audience and competitors to then determine the language, tone, and communication style.
- Create valuable content for various channels such as the website, blogs, LinkedIn, among others, collaborating with the sales and SEO teams.
- Develop content that serves as a sales tool for our SDRs and Sales Executives (demos, sales pitches, social media content, among others).
- Become an expert in our product to evangelize its advantages to potential customers through various channels.
- Understand and comprehend the multilingual experience to subsequently generate content tailored to different cultures and communication styles according to regions.

**Requirements**:

- Students or graduates of careers such as Communication, Marketing, Business, related fields.
- + 4 years developing content for blogs, webinars, websites, LinkedIn, among others.
- + 2 years in creating content for the sales area (sales pitches, demos, etc.).
- Proven experience working with the B2B market.
- Experience working and developing content related to Marketing and Advertising and/or IT (SaaS).
- Knowledge in content strategy generation, storytelling, and brand development.
- Excellent writing skills in both English and Spanish.
- Creative, curious, and flexible profile.

**Nice to have**
- Knowledge of UX writing concepts.
- Understanding Product Marketing concepts.
- Understanding of the sales funnel.

**Benefits**
- Competitive salary
- Fully Remote [Argentina], with frequent and fun company events.
- 3 weeks of paid time off per year.
- Work with a talented and passionate team of professionals who are dedicated to driving innovation while building a positive and inclusive workplace culture

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