Marketing Analyst

hace 6 días

Buenos Aires, Argentina BIC A tiempo completo

For over 75 years, BIC has been creating ingeniously simple and joyful products that are a part of every heart and home. As a member of our team, you'll be a part of reigniting a beloved brand as we continue to reimagine everyday essentials in new, sustainable and responsible ways. Our "roll up your sleeves and get the job done" approach to work creates an environment where self-starters, problem solvers and innovative thinkers thrive. BIC team members are empowered to take ownership of their careers and bring their unique perspectives to the table to make a meaningful impact on our mission. It's a colorful world - make your mark by joining the BIC team today. **Overview** **What You’ll Do**: - Portfolio & Innovation management: define portfolio priorities in the product segment and develop consumer centric innovation. - Marketing Plans: develop Strategic Plans to grow key brands in volume and value (growing in market share) - Market Data: Analysis of Market Data. Market Share evolution to identify strengths and opportunities - Communication: Develop and implement consumer centric campaigns - Competitive Intelligence: continuously analyze competitors and their activity / structure - Consumer understanding and centricity: plan and execute relevant consumer research to better understand our strategic targets. Deliver compelling brand activations. - Price and RGM Management: assure that price ladders for BIC products are competitive and in line with BIC value proposition, maximizing profitability and opportunities. - Marketing Budget: control and manage the marketing budget and P&L - Reporting: develop timely and quality reporting mechanisms for key information and share with stakeholders. **Projects You’ll Work On**: - Develop product innovation for the main brands: global, regional and local discussions for innovation roadmaps, product propositions, local feasibility studies, plan development and submissions for approvals at all organizational levels. - Implement and develop robust and consumer centric communication campaigns - Define the strategic growth pillars of the category in charge. **Qualifications**: - Business Administration bachelor’s degree, Marketing, Business Administration, Economy or related. - Advanced in English - Basic Portuguese - desirable - Experience with Nielsen, Kantar, Sell in, Sell out analysis. - Experience with product launch projects. - Experience with P&L analysis. - Knowledge in 360 communication plans - desirable Core Skills: analytical, ability with numbers, results oriented, strategic vision, good interpersonal skills, teamwork. BIC is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

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