Head of Market, South Cone

**About the Company**:
World is a network of real humans, built on privacy-preserving proof-of-human technology, and powered by a globally inclusive financial network that enables the free flow of digital assets for all. It is built to connect, empower, and be owned by everyone.

This opportunity would be with Tools for Humanity.

**About World**:
World is the real human network, aiming to accelerate every human in the age of AI. We are built on privacy-preserving proof-of-personhood technology, and powered by a globally inclusive financial ecosystem. Key to this effort are Orbs: imaging devices designed to verify uniqueness, and World ID: a secure, self-custodial identity layer. Together, they create the foundation for a more human internet—and for unlocking access to everything from social platforms to economic opportunity.

**About the Team**:
The **Market Operations** team oversees the strategy execution and deployment of Orbs and network utility across all markets. This group drives user adoption by managing partnerships, business development, distribution of Orbs on the ground, and building network utility.

**About the Role**:
The role sits at the intersection of **Sales, Partner Development,** **Operations**, and **Go-to-Market execution** in Argentina and collaborates closely with cross functional teams, to ensure global and local alignment and operational excellence.

This is a **foundational role** in one of World’s most strategic markets, and an opportunity to shape how Argentine’s experience and adopt our protocol.

**Key Responsibilities**:
**Strategy & Execution**:

- Own the end-to-end sales funnel for both **merchant acquisition and retail development** in Argentina, from sourcing, acquisition to activation.
- Build and execute local go-to-market strategies that align with broader global strategy and region specific milestones
- Leverage internal performance data and market insights to shape merchant targeting, incentive models, and campaign strategy.
- Prioritize verticals and test offers and innovative go to market strategies that drive both user verifications and long-term retention.

**Team Leadership**:

- Recruit, onboard, and manage a team of field-based, performance-driven sales contractors.
- Manage a team to operate World Spaces
- Source and manage Partners in Chile, Uruguay, and Paraguay
- Define training, targets, and incentive structures to motivate results across acquisition, activation, and quality benchmarks.
- Become a World ambassador in your territory, being comfortable in a spokesperson role, becoming the face of World in the region.
- Foster a culture of resilience, transparency, and accountability across the org.

**Partner & Stakeholder Management**:

- Oversee development and acquisition of key merchant relationships, especially anchor accounts and national chains.- Collaborate closely with the **Global Head of Market Operations** and local **Partner/Merchants** to deliver on shared goals and ensure integrated execution across sales, Orb deployment, and World network operations.
- Serve as a key liaison with cross-functional teams—**including Product, Device, Logistics, and the broader Market Ops**—to localize strategy and execution.

**Operational Excellence**:

- Track and report on KPIs including Orb installations, active merchant count, reward redemptions, location performance, and cost per Orb deployed.
- Ensure compliance with local legal and policy standards for merchant onboarding and user rewards.
- Design and implement scalable systems to support the strategy across all distribution channels, ensuring asset deployment, and performance monitoring.
- Provide support and ensure Partners in Chile, Uruguay, and Paraguay, adhere to World standards, are committed to sustaining a high quality network and user experience across touch points.

**About You**:

- You have 15+ years of relevant experience. You have succeeded in high-performance operations, business development, or sales roles in Argentina before.
- You’re scrappy. You enjoy working as part of a fast-moving, dynamic team and are willing to contribute wherever needed to make an impact.
- You have strong cross-cultural competency. You are able to communicate and do business across different cultures and countries and have experience working in cross-cultural environments.
- You have strong interpersonal skills. You are able to manage and nurture high-performing relationships with cross-functional teams, and local stakeholders at the highest levels in South Cone. You know that no two people are the same and are able to mediate and resolve conflicts.
- You’re innovative. You love coming up with solutions to unconventional problems and taking action.
- You’re analytical. You make data-driven decisions and are eager to contribute to larger strategy conversations.
- You’re based in Buenos Aires, and are ready to travel. You have extensive experience living and working in the South Cone region, but are also able