Growth Marketing Sr. Analyst

Company Overview:
DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

LI-Hybrid

Team Overview:
**We are seeking a highly analytical and strategic Marketing Senior Analyst to join our vibrant Marketing team. In this role, you will be instrumental in transforming complex marketing data into actionable user insights, directly shaping our brand and campaign strategies for new launches, relaunches, and ongoing initiatives. Your contributions will be key to optimizing marketing effectiveness, enhancing user perception and driving sustainable business growth by building strong connections with our diverse user base.**

Role Responsibilities:

- **Develop Marketing demand generation campaigns** through compelling content, designed to drive sustained user base growth and strengthen brand positioning.
- **Marketing Channel Optimization**:Identify and evaluate new marketing channels and strategic partnerships to expand our user reach, focusing on effective and scalable acquisition strategies.
- **Consumer Insights & Strategic Decision-Making**: Leverage deep user understanding and robust data analysis to generate marketing insights that drive strategic decision-making for campaign and product marketing initiatives.
- **User Journey Optimization**: Develop and drive marketing initiatives across the entire passenger journey, leading cross-functional projects that address experience gaps, improve user satisfaction, and enhance retention through targeted communication.
- **Marketing Intelligence & Analysis**: Perform deep dives into user behavior, market trends, and competitive marketing activities to identify strategic marketing opportunities and challenges.
- Develop hypotheses for A/B testing and measure the impact of various marketing interventions on user acquisition, retention, and VFM perception.
- **Go-to-Market Collaboration**: Collaborate effectively with cross-functional teams (Product, Operations, PR) to develop comprehensive marketing-led Go-to-Market plans for new features and products.
- **Performance Monitoring & Adjustment**: Rigorously analyze marketing data to measure campaign performance and iteratively adjust strategies to optimize results and ensure marketing effectiveness.

Role Qualifications:

- Have 4+ years of experience in Marketing, specifically in implementing marketing campaigns, conducting research/generating insights, and developing brand strategies.
- Possess strong knowledge in branding principles, consumer understanding, and Go-to-Market strategies.
- **Fast learner**: ability to manage competing priorities and operate effectively in a matrixed organization / fast-paced environment
- Strong **analytical skills**with the ability to interpret data and make decisions with factual support.
- **Data driven**decision making
- Excellent **communication**and project management skills.
- Be able to work under constant deadline pressure and manage multiple projects.
- Fluent in English.
- **Stakeholder Management**:Create processes to have optimal communication with all stakeholders, follow up on the project, and deliver results.
- **Consumer centric**:User value creation analysis; definition of sources of growth based on user and desk research.
- Fluent in English and Spanish is mandatory

EEO Statement:

- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven - We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
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