Paid Media Director

WHY DEPT®? We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating. About You Directors of Paid Media are ultimately responsible for building and managing high‑performing, efficient and effective paid media teams to best service their clients. Their top priorities are strong client growth/retention and employee growth/retention. The Director of Paid Media should be able to lead cross‑functional teams to deliver integrated services for their clients based on DEPT’s best practices. They are effective communicators who can inspire and motivate teams to achieve and exceed client goals based on their deep understanding of the ins and outs of their clients’ businesses (not just digital). Directors proactively bring innovative strategy, holistic ideas, and leadership to help clients meet their overarching business goals. What you'll do - Develop and oversee the execution of comprehensive paid media strategies across multiple channels, including search, social, display, and video, to achieve client objectives and drive business growth. - Lead and mentor a team of paid media associates, providing guidance, support, and professional development opportunities to enhance team performance and expertise. - Collaborate with cross‑functional teams, including creative, analytics, and account management, to ensure cohesive and integrated media campaigns. - Analyze campaign performance data to provide actionable insights and recommendations for optimization, ensuring maximum ROI and alignment with client goals. - Manage and allocate media budgets effectively, ensuring efficient use of resources and adherence to financial targets. - Stay current with industry trends, emerging technologies, and best practices in paid media to maintain a competitive edge and drive innovation. - Build and maintain strong relationships with clients, acting as a trusted advisor and ensuring satisfaction with media strategies and outcomes. - Identify and evaluate new media opportunities and platforms to expand reach and enhance campaign effectiveness. - Serve as a point of escalation for all clients within your portfolio—understanding when to step in, coaching the team on processes, determining ancillary services, and navigating solutions with legal/finance. - Successfully scale layers of management and ensure career pathing/goals are established for every member of your team. - Identify succession plans and cultivate talent development for upward mobility. You’ll need to have - A minimum of 8 years paid media experience and a minimum 3 years of experience in a client‑facing marketing role. - Paid Search, Paid Social & Programmatic advertising experience required. - Proven prior work experience managing a team of 3+ direct reports and demonstrated ability to mentor and develop direct reports into more senior roles. - The ability to audit an account and present actionable insights to a client. - Strategic guidance across all paid media channels (search, social, shopping, display, mobile, native and video). - Strong growth strategy, SEO, CRO, analytics and measurement competence with marketing managers and C‑Level executives. - Experience acting as an escalation point for clients, evaluating team service levels and proposing improvements. Additional things that will impress us - Identification and execution of upsell opportunities across agency offerings to grow revenue. - Effective communication and teaching optimization tasks to multiple team members at once; past experience managing managers. - Successful track record of crafting and participating in sales pitches and audits. - Proven prior management of a P&L and hitting margin targets. Take into account - Fluency in English and excellent written and verbal communication skills are a must. - Open to working approximately 2–3 times a week from one of our offices located in Villa Crespo. What we offer - Collaborative environment with local colleagues across our Buenos Aires offices. - Premium healthcare through OSDE for the employee and immediate family. - NUBI prepaid card with monthly grocery allowance. - Monthly reimbursements for Wi‑Fi/electricity and training/English classes. - 100% covered “Plant Total” membership at Sportclub. - A flexible vacation policy. We support you being you DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier‑free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step. DEPT® participates in E‑Verify, meaning your Form I‑9 information will be sent to the federal government to confirm you are authorized to work in the U.S. Diversity, Equity & Inclusion At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. #J-18808-Ljbffr