Email Marketing Assistant

About Us Super Speciosa is a fast-growing e-commerce brand in the herbal supplement industry, serving thousands of customers every month. We are dedicated to delivering high-quality products, exceptional customer experience, and data-driven marketing. As we scale our D2C operations, we’re expanding our lifecycle marketing team to enhance our Klaviyo ecosystem and improve customer engagement, retention, and conversion. Position Overview We are seeking a detail-oriented and highly skilled Email Marketing Assistant with expert-level knowledge of Klaviyo, strong experience in e-commerce lifecycle marketing, and the ability to support creative direction for design and copy. This role will assist in building high-performing flows, campaigns, and customer journeys for Super Speciosa. You must have a strong eye for visual design, understand conversion-driven copy, and be comfortable working within fast-paced e-commerce operations. Experience working with Shopify, supplement/wellness brands, or other regulated industries is highly preferred. This is a remote, full-time role with long-term growth potential. Requirements Klaviyo Email & SMS Execution - Build, update, and optimize automated flows including: - Welcome, Abandoned Cart, Checkout Abandonment - Browse Abandonment, Post-Purchase - Winback, Upsell/Cross-sell - Sunset, Re-Engagement, Birthday flows - Create and deploy high-converting email campaigns and newsletters - Set up A/B tests (subject lines, CTAs, creative, segmentation, send times) - Manage and improve Klaviyo + Shopify syncing, data integrity, and integrations Segmentation, Data & List Health - Build precise segmentation for targeted campaigns - Conduct list cleaning, suppression management, and deliverability optimization - Monitor performance metrics: open rates, CTR, revenue attribution, deliverability Design & Creative Direction - Ensure mobile-first design, responsive layouts, and clean visual hierarchy - Provide design direction to the graphic designer for campaigns or templates - Edit and refine email copy for clarity, grammar, tone, and conversion logic (You do not need to be a designer or copywriter, but must have strong creative judgment.) E-Commerce & Cross-Channel Support - Assist with Shopify-related email tasks, product updates, and tagging - Coordinate email + SMS marketing strategy for cohesive messaging - Support customer review automation (Yotpo, Judge.me, etc.) and loyalty/referral flows - Assist with basic administrative tasks: documentation, scheduling, product updates - Collaborate with social and paid ads teams to align messaging across channels Requirements - Be available Monday through Friday, 9 AM to 6 PM EST. - 2+ years of Klaviyo experience (flows, campaigns, segmentation, automations) - Strong understanding of lifecycle marketing, retention strategies, and customer journeys - Proficiency in email template builders (Klaviyo, Canva, Figma, or similar) - Strong eye for design and layout; able to guide designers with clarity - Ability to edit copy for tone, clarity, and conversion optimization - Experience with Shopify and e-commerce best practices - Strong analytical skills (reading dashboards, interpreting data, optimizing flows) - Excellent organization and attention to detail - Ability to manage deadlines and work within a fast-moving team Preferred Qualifications - Experience in supplement, wellness, or regulated D2C brands - Experience with Yotpo integration, review automation, loyalty flows - Understanding of SMS platforms (Klaviyo SMS, Postscript, Attentive, etc.) - Familiarity with Mailchimp, Omnisend, or other ESP migrations - Understanding of sales funnels, CLTV strategies, and revenue optimization - Experience coordinating with marketing, design, and content teams Benefits - Flexible remote work schedule - Yearly performance raises - Opportunity to work with a rapidly growing D2C brand - Career growth in lifecycle marketing and e-commerce strategy - Collaborative, supportive team culture - Involvement in high-impact retention and revenue-driving initiatives