Marketing Strategist Intern — Content Creator/Influencer Background Welcome

Apprenticely is working with our company partner, LyraConnect, to add a Marketing Strategist Intern to their team in Bentonville, Arkansas Our Apprenticely Internship Program is a three-month program that places selected candidates with employers across Arkansas in IT positions to gain experience under the guidance of a professional mentor/IT support team. Internships are designed as an on-ramp to an IT career and can roll into full-time positions based on employer demand. About LyraConnect: LyraConnect is an AI-native marketing intelligence and media activation platform purpose-built for CPG brands and retailers. Our platform is architected around three pillars: Sense, Strategize, Activate; connecting upstream AI demand simulation to downstream media activation and measurable purchase outcomes. We work with leading CPG organizations to help them understand and win visibility in an AI-driven shopping landscape, then translate that intelligence into activated media campaigns. We’re a small, fast-moving team building category-defining technology, and this role offers rare exposure to both client-facing strategy work and the inner workings of building a marketing intelligence company from the ground up.

About the Role
LyraConnect is looking for a Marketing Strategist Intern to join as a full-time project coordinator supporting our GM of Product & Marketing and our CEO. This is a hybrid role: ● Client/Product side (75%): Supporting campaign proposal builds and post-campaign reporting for LyraConnect’s CPG clients ● Company marketing side (25%): Supporting LyraConnect’s own brand, content, and PR efforts You’ll report primarily to Rachel Robertson, GM of Product & Marketing, with a secondary reporting line to Heather Nichols (CEO) for company marketing and content initiatives. Priorities will shift with client fluidity and event opportunities, so adaptability and comfort with a dynamic workload are essential. What You’ll Do Supporting Rachel Robertson (~75% of time): ● Coordinate and help build client campaign proposals: pulling data, drafting slides, and organizing supporting materials ● Support post-campaign reporting, including compiling performance data and helping translate results into clear, client-ready narratives ● Help manage timelines and deliverables across multiple concurrent client engagements ● Support LyraConnect’s own marketing and PR efforts as directed by Rachel; this may include event coordination, press opportunities, or campaign materials as priorities arise ● Stay closely looped into client and project status so you can flex quickly as needs shift Supporting the CEO (~25% of time): ● Help produce content for LyraConnect’s newsletter and social media channels ● Draft and package business content (industry insights, company milestones, thought leadership) into publish-ready formats ● Support ad hoc content needs tied to executive visibility (speaking engagements, industry commentary, etc.) What Success Looks Like ● Proposal and reporting materials are accurate, on-brand, and delivered on time, freeing Rachel to focus on GTM strategy and product development. ● LyraConnect’s newsletter and social channels publish consistently with high-quality, on-brand content ● You can move fluidly between client-facing deliverables and internal company marketing without dropping either Who You Are ● Currently pursuing or recently completed a degree in Marketing, Communications, Business, or a related field ● Strong written communication skills; you can turn data and rough notes into clear, polished narrative ● Comfortable working with company AI workflow and tools (Google, Notion, Slack, etc.) ● Organized and detail-oriented, with the ability to manage multiple projects and shifting priorities at once ● Curious about AI, marketing technology, or the CPG/retail industry. No expertise required, but genuine interest matters ● Comfortable in a small-team, early-stage environment where roles and priorities evolve quickly ● Self-starter who is pro-active and asks good questions, working both independently and collaboratively LyraConnect is an early-stage, high-growth company. This role will evolve as the company grows, flexibility and a builder’s mindset are core to success here. Additional Details:
- Pay Range: $15/hr
- Schedule: 40-hour week: typically 8 a.m.
- 5 p.m. Monday-Friday
- Length of Internship: 3 months with the potential to convert to a full-time opportunity based on employer demand
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Location:
Bentonville, Arkansas Our Must Haves:
- Current Arkansas state resident
- Ability to pass a standard background check
- Ability to work 40 hours a week, following the three-month internship
- Ability to work full-time in the United States without a current or future need for visa sponsorship
- High curiosity and interest in learning new technologies and growing or starting your IT career
- Technical aptitude exhibited through projects, experience, or online learning and the ability