Lead Marketing Communications
hace 3 días
About Lumen
The Role
EnLumen
estamos en búsqueda de un MARKETING & COMMUNICATIONS LEAD
para sumarse al equipo regional del Clúster Sur (Argentina, Chile, Perú).
Será un perfil creativo y dinámico, con conocimientos de estrategias de Branding, Eventos, PR, Call Center y serán valorado sus conocimientos en Online Ads.
Buen manejo de base de datos y entendimiento del marketing orientado de ventas (Lead Generation).
Reporte Directo: Marketing & Communications Manager Cluster Sur.
Será parte del equipo de Marketing de LATAM.
The Main Responsibilities
- Asegurar el buen cumplimiento del _Budget de Marketing_
- Concretar un _plan de comunicación_
para el posicionamiento de la marca.
- Desarrollar _eventos corporativos_
para generar conciencia de marca y demanda.
- Trabajar conjuntamente con el equipo _digital_
en el desarrollo de campañas de Google Adwords + LinkedIn + E-mail marketing, redes sociales, entre otras.
- Generar contenido para Webinars
y seleccionar oradores.
- Utilizar Marketo
(plataforma de marketing automation) para generación de leads.
- Potenciar la Central de Relacionamiento
con la finalidad de generar entrevistas, enriquecer bases de datos y calificar leads.
- Coordinar el outbound telemarketing
del país.
- Generar Marketing Qualified leads
y pipeline suficientes para poder cumplir el objetivo de generación de demanda.
- Consolidar el plan de Prensa y Relaciones Públicas
a nível local, pautas, mensajes claves
- Asegurar el cumplimiento del objetivo de Repercusiones Totales anuales, entrevistas, bylined articles, casos de éxito, press releases, pitches, eventos,etc
- Supervisar la buena performance de las agencias externas.
- Dar soporte y liderar las actividades de RSE del Clúster en conjunto con RRHH
La búsqueda se orienta a profesionales graduados de las siguientes carreras: Lic.
en Admin.
de Empresas; Lic.
en Marketing, Lic.
en Comercialización.
Al menos 5 años de experiência en el área.
Será un perfil creativo y dinámico, se valorarán los conocimientos de Online Ads.
Buen manejo de base de datos y entendimiento del marketing orientado de ventas (lead generation)
Requisition #: 278491
EEO Statement
We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, "protected statuses").
We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.
Disclaimer
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