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Strategic Content Lead
hace 2 semanas
Overview
At MicroStrategy Services Corp., we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With our global family now encompassing over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.
Your Role
We are seeking a talented Content and Communications Strategist to join our Strategy team. As a Strategic Content Lead, you will be responsible for creating and executing effective content and communication strategies that help our client data gathering goals. You will collaborate with various teams, to generate or adapt plans for the digital client ecosystem.
Key Responsibilities
- Develop and execute content and communication strategies for different brands on client portfolio, aligning with their data gathering & enrichment objectives.
- Drive analysis of industry trends, competitive activity, and target audience data to feed our content and communication strategies on the digital ecosystem.
- Develop inspirational briefs for stakeholders (internal and cross agencies) facilitating discussions to ensure alignment with strategy and goals.
- Measure and analyze the effectiveness of proposals along the digital platforms ecosystem, using data to optimize performance and make recommendations for improvement.
- Stay up-to-date with the latest trends and technologies in content and communication strategy, and make recommendations for new opportunities that could benefit our clients.
- Constantly bring the consumer perspective into the internal processes.
- Design collaborative working sessions that can deliver innovative thinking.
