CRM Coordinator, Actives

hace 3 semanas

Buenos Aires, Argentina Borderless Capital A tiempo completo
About the Role:

This is a unique opportunity to join a collaborative, growing CRM team that has real impact on business performance. You will be working alongside our CRM team, comprised of Director of CRM, Lifecycle Marketing Manager, Lifecycle Marketing Lead and other CRM Coordinators. You will report directly to the Director of CRM. We are a team of DO'ers Every member of the CRM team embodies a strong bias toward action.

The Job:

The CRM Coordinator, Actives will help support the CRM team to plan, implement, schedule, and execute timely email, SMS, push notification, and in-app messages to our Actives (CU Subscriber segment) while collaborating with the CRM team on communication strategies, accurate execution of campaigns, and follow-up analysis.

Key Responsibilities:
  • Own implementation of emails, SMS, push notifications (both ad hoc and automated), and building of customer segments in our CRM platform (Braze) for Active Subscriber efforts.
  • Maintain the CRM marketing calendar and Roadmap.
  • Support upkeep of weekly performance reporting.
  • Assist in cross-functional communication between the CRM team and internal stakeholders/dependencies, including but not limited to:
    • writing briefs for emails, push notifications, SMS, in-app messages;
    • collaboration with data/analytics team to classify/categorize campaigns for lifecycle dashboards/reports;
    • coordinating copy and design work to ensure deadlines are met;
    • collaborating with other internal teams to help support their initiatives;
    • facilitate internal sign-off of communications from internal stakeholders.
Requirements:
  • 1-2+ years of working experience in D2C email marketing.
  • Experience with building and deploying emails from scratch.
  • Experience working cross-functionally with creative partners (designers & copywriters).
  • Experience operating a CRM platform (i.e., Braze, Iterable, Klaviyo,, etc.).
  • Very strong written and verbal skills in English.
  • Attention to detail, good communication skills, and an ability to juggle multiple tasks on often short deadlines.
Preferred Requirements:
  • Experience with Braze platform.
  • Experience with SMS marketing in a D2C environment.
  • General understanding of HTML.
  • General understanding of personalization in CRM.
Benefits:

We offer a range of benefits to support your well-being and career growth, including:

  • Competitive salary and benefits package.
  • Opportunities for professional development and growth.
  • Flexible working arrangements to support work-life balance.
  • Access to a range of employee perks and discounts.
  • Comprehensive health and wellness programs.

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