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Marketing Automation Specialist
hace 1 semana
Carrington is seeking a highly skilled Email Marketing Specialist to join our team. As an Email Marketing Specialist, you will be responsible for providing production support for various business-to-consumer projects. This includes working primarily within the marketing automation platform and CRM, coordinating and implementing marketing communication projects with emphasis on email marketing and lead nurture campaigns.
Your Key Responsibilities:
• Email creation and template maintenance
• Email sending and scheduling
• List management and segmentation building
• List imports and data mapping
• Workflow construction and upkeep
• Multi-variant testing (A/B testing, imagery, and calls to action)
• Landing pages, forms, and blog pages
• Campaign monitoring and performance reporting
• Maintain library of email templates for sales within the CRM
• Tactically work on various marketing projects with vendors, contractors, teams, and multiple business units
• Communicate marketing projects thoroughly and successfully to team members, internal clients, and vendors through written and oral communication anticipating concerns and appropriately sourcing support where needed to complete projects on-time
• Prepare status reports on marketing efforts
• Perform other administrative duties as assigned
What You'll Need:
To succeed in this role, you will need:
• High school diploma or equivalent work experience, Bachelor's degree preferred
• Two plus (2+) years of marketing experience in a corporate environment
• Two plus (2+) years' experience using an email automation platform, preferably HubSpot
• Prior experience in a mortgage or lending organization preferred
About Carrington:
Carrington Mortgage Holdings is a holding company whose primary businesses include asset management, mortgages, real estate transactions and real estate logistics. Collectively, the businesses are vertically and horizontally integrated, and provide a broad range of real estate services encompassing nearly all aspects of single-family residential real estate transactions in the United States. Guided by a leadership team with a wealth of industry experience and guided by a consistent philosophy, Carrington maintains the necessary infrastructure to ensure stability and maximize value during any market cycle.
