Digital Content Strategist
hace 3 días
As a highly skilled Senior Tech Content Manager at Oliver Latin America, you will play a crucial role in creating, managing, and optimizing content within our CRM system. Your primary responsibility will be to develop and execute a comprehensive content management strategy that enhances customer experience across various lifecycle stages.
The ideal candidate will have a strong understanding of CRM platforms and content management tools, as well as excellent written and verbal communication skills in Spanish and English. You will work closely with marketing, sales, and customer service teams to ensure that all customer touchpoints are aligned with our brand voice and contribute to a seamless customer journey.
Key Responsibilities:
- Develop and execute a content management strategy aligned with CRM goals.
- Manage and maintain a centralized content library, ensuring easy accessibility for internal teams.
- Create and edit CRM content, including email templates, landing pages, campaign materials, and customer journey assets.
- Continuously analyze CRM content performance and optimize based on customer feedback, data insights, and engagement metrics.
- Implement A/B testing strategies to improve content effectiveness across email campaigns, customer journeys, and landing pages.
- Support oversight and management of larger content manager team.
- Partner with the marketing team to ensure content aligns with brand messaging and corporate initiatives.
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