Digital Marketing Specialist
hace 4 días
We are seeking an experienced Digital Marketing Specialist with a strong background in managing paid media campaigns, specifically on Meta (Facebook/Instagram) and TikTok, with a focus on lead generation for businesses with offline conventions or events.
The ideal candidate will have a deep understanding of digital advertising and be highly proficient in creating, optimizing, and scaling digital marketing campaigns on Meta and TikTok, with a special emphasis on achieving lead generation goals. Experience in targeting and engaging the US Hispanic market is highly desirable.
Key Responsibilities:- Create and implement digital campaigns across multiple platforms to drive lead generation and achieve business objectives.
- Develop and test campaign strategies based on audience segmentation, creatives, and budget management.
- Analyze and optimize campaign performance to improve reach and volume.
- Track and report on key performance metrics to ensure alignment with business goals and objectives.
- Manage the full lifecycle of campaigns: launching, analyzing, optimizing, and reporting to ensure continuous improvement and growth.
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Digital Marketing Specialist
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