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SEO and Content Development Specialist

hace 1 semana


Buenos Aires, Buenos Aires C.F., Argentina Sagan Recruitment A tiempo completo

**Position Overview**

This role focuses primarily on SEO work to ensure our website and content rank effectively, with supporting social media strategy and content creation.

The successful candidate will be responsible for performing basic keyword research, optimizing content, tracking website analytics, and staying up-to-date on SEO best practices.

In addition, they will develop and execute creative social media strategies, create and schedule bilingual posts, and engage directly with followers.

The ideal candidate will have a strong background in social media management and content creation, with excellent writing and editing skills in both Spanish and English.

They will also have proficiency with social media platforms and scheduling tools, as well as basic experience with SEO tools.

**Responsibilities**

SEO Optimization:

  • Perform basic keyword research to align content with relevant search terms.
  • Optimize content, including titles, meta descriptions, internal links, and image tags.
  • Track website analytics and content performance using tools such as Google Analytics, Search Console, or SEMrush.
  • Stay updated on SEO best practices and suggest improvements when necessary.

Social Media Management:

  • Develop and execute creative social media strategies aligned with business goals.
  • Create and schedule bilingual posts using tools such as Hootsuite, Buffer, or Later.
  • Engage directly with followers and respond to comments and messages.

Content Creation:

  • Write, edit, and proofread bilingual content for social media, blogs, website pages, and email newsletters.
  • Collaborate with designers (or use Canva when necessary) to create high-quality visuals.