Paid Media Campaign Specialist
hace 4 días
**Job Overview:**
We are looking for a talented Native Media Buyer to join our team at Launch Potato. This role offers the opportunity to work on exciting projects, collaborate with a dynamic team, and grow your career in the field of digital media.
As a key member of our User Acquisition team, you will be responsible for contributing to the evolution of our media buying best practices, tactically planning and executing new campaigns, and working closely with internal teams on optimization and A/B testing.
**Responsibilities:**
- Contribute to the evolution of media buying best practices
- Tactically plan and execute new campaigns across platforms and verticals
- Work cross-functionally with internal teams on optimization and A/B testing
- Create a Native paid media playbook and share knowledge with other channel media buyers
**Requirements:**
- 4+ years of hands-on experience in digital media campaign setup and optimization
- Specialization in paid Native advertising (Taboola, Outbrain, and Revcontent)
- Deep understanding of direct-response marketing principles
- Proficiency in Excel and data visualization tools (Looker, PowerBI, Tableau)
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