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Digital Marketing Strategist

hace 2 semanas

Buenos Aires, Buenos Aires C.F., Argentina 4peeq A tiempo completo
Job Description

This role requires exceptional interpersonal and communication skills, as the director will collaborate closely with cross-functional teams and manage social media staff to drive brand engagement and business growth.

Key Responsibilities:
  • Strategic Leadership:
    • Develop and implement a comprehensive social media strategy that aligns with the company's marketing and branding goals.
  • Team Management:
    • Lead and mentor the social media team, ensuring clear communication of goals, performance metrics, and best practices. Foster a collaborative and innovative team environment.
  • Content Creation & Curation:
    • Oversee the creation of engaging, high-quality content across all social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
  • Brand Voice & Messaging:
    • Ensure consistency in the company's voice and messaging across social channels while maintaining brand integrity.
  • Campaign Management:
    • Plan and execute social media campaigns, including paid advertising, with the objective of increasing brand awareness, driving traffic, and generating leads.
  • Analysis:
    • Monitor, analyze, and report on key performance metrics (KPIs) for social media, providing insights for continuous improvement.
  • Trend Monitoring & Innovation:
    • Stay updated on emerging social media trends, tools, and platforms, integrating new technologies and ideas into the company's strategy.
  • Crisis Management:
    • Respond to social media crises in a timely and strategic manner, maintaining brand reputation and integrity.