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Sr Associate, Paid Search job summary
As a Sr Associate, Paid Search at Dentsu Aegis Network Ltd., you will work on the implementation, execution, and recommendation of improvements for campaigns on Paid Search platforms. This includes involvement in strategy, campaign setup, monitoring, reporting, and optimizations, as well as reconciliation for billing.
Duties and Responsibilities:- Contribute to the development of strategy alongside the rest of the team.
- Conduct keyword research and apply Google's best practices for keywords, ads, and landing pages.
- Create campaign structures and define campaign tests, upload campaigns and perform quality control doing data quality assurance via Q&A checks.
- May occasionally supervise the work of more junior team members and complete tasks following the guidelines and processes of your team.
- Daily monitoring of Paid Search campaigns delivery, including bid management, budget allocation, forecasting, performance monitoring, pacing, and budgets spent.
- Adjust campaign budgets and reallocate based on campaign delivery and results, manage and control campaign budgets and monthly allocations, issue orders, reconcile billing, and resolve discrepancies for invoicing.
Key Requirements:
- Bachelor's degree, preferably in marketing, advertising, finance, or analytics.
- Proficiency in the Google Ads platform and detail-oriented with a focus on precision in execution, quality control through Q&A, and attention to detail.
- Strong numerical and analytical skills, good knowledge of the Microsoft Office Suite, particularly Excel and PowerPoint.
- Ability to build strong relationships with the teams you work with and handle multiple projects and prioritize responsibilities in an agile environment.
