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Senior Search Engine Marketing Manager
hace 1 semana
About Aprende Institute
Aprende Institute es una plataforma líder en educación en línea enfocada en habilidades vocacionales para estudiantes de habla hispana. Somos la única plataforma que ofrece una solución de alta calidad, flexible y accesible para aprender habilidades vocacionales, empoderando a más de 45 mil estudiantes en todo el mundo a superarse.
Nuestra Misión
Cerrar la brecha en educación vocacional en el mercado hispano. Nuestro equipo apasionado trabaja juntos para lograrlo.
Sobre la Vacante
Estamos buscando un profesional con experiencia en gestión de campañas de Búsqueda en Google Ads para unirse a nuestro equipo. El candidato ideal será responsable de soportar al equipo en la implementación de campañas de SEM en Google Ads, crear estrategias, realizar investigación de palabras clave y trabajar en estrecha colaboración con los equipos de ventas, redes sociales, productos y web.
Responsabilidades Clave
- Fomentar y ejecutar estrategias integral de SEM para impulsar el crecimiento empresarial.
- Realizar investigaciones exhaustivas de palabras clave para ampliar las estructuras de las campañas y identificar nuevas audiencias.
- Prueba y optimización del texto publicitario, estrategias de pago y segmentación para mejorar el rendimiento de las campañas.
- Colaborar con los equipos funcionales cruzados para alinear los esfuerzos de marketing con los objetivos comerciales.
- Entregar informes de rendimiento regulares a la gerencia senior y recomendar mejoras basadas en datos.
Requisitos
- Poseer amplia experiencia en la gestión de Google Ads.
- Mostrar pericia probada en Google Analytics.
- Demostrar sólidas habilidades analíticas y capacidad para extraer conclusiones de los datos.
- Tener un título universitario en Marketing, Comunicación, Relaciones Públicas o campo relacionado.
- Muestrar como mínimo dos años de experiencia laboral en marketing digital, preferiblemente en empresas emergentes o compañías de educación.
