Event Marketing Manager
hace 3 semanas
Event Marketing Manager
As a key member of the Q2 Solutions Marketing team, you will play a pivotal role in driving the success of our events and conferences. Your responsibilities will include:
Events/Conference Management
- Collaborate with cross-functional teams to bring together diverse stakeholders and manage relationships with event teams, marketing teams, and suppliers throughout all stages of projects.
- Serve as the central point of contact for both internal functional teams and external agencies/vendors.
- Develop and create custom marketing materials for conferences, including landing pages, email marketing, and social posts.
- Manage booth elements, including logistics, collateral, scheduling coverage, and lead retrieval.
- Work closely with service line marketers on booth design, build, and content.
- Lead internal communication around conferences and webinars.
- Evaluate success through post-event analysis and reporting, including ROI measurement and attendee feedback analysis.
Marketing Coordination
- Develop and implement event plans that contribute to the generation of qualified leads.
- Assist in the development of sales/customer evidence-based communications and sales enablement.
- Collaborate with cross-organizational departments, including digital strategy, lab operations, laboratory scientists, and other key stakeholders to harness market information and insights.
- Manage and execute promotional social outreach activities.
- Provide content training to strengthen and differentiate our value proposition.
Requirements
- Bachelor's degree required and at least 5 years of relevant event marketing experience; or equivalent combination of education, training, and experience.
- Life science experience is helpful.
- Strategic, self-starter, team player, results-driven professional.
- Strong Microsoft Office skills, particularly PowerPoint.
- Strong communication skills and fluent English speaker.
- Knowledge of Cvent, Eloqua, Smartsheet, and meeting platforms is helpful.
- The position is home-based with collaboration with a global team.
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