Event Marketing Manager

hace 3 semanas


Buenos Aires, Buenos Aires C.F., Argentina IQVIA A tiempo completo

Event Marketing Manager

As a key member of the Q2 Solutions Marketing team, you will play a pivotal role in driving the success of our events and conferences. Your responsibilities will include:

Events/Conference Management

  • Collaborate with cross-functional teams to bring together diverse stakeholders and manage relationships with event teams, marketing teams, and suppliers throughout all stages of projects.
  • Serve as the central point of contact for both internal functional teams and external agencies/vendors.
  • Develop and create custom marketing materials for conferences, including landing pages, email marketing, and social posts.
  • Manage booth elements, including logistics, collateral, scheduling coverage, and lead retrieval.
  • Work closely with service line marketers on booth design, build, and content.
  • Lead internal communication around conferences and webinars.
  • Evaluate success through post-event analysis and reporting, including ROI measurement and attendee feedback analysis.

Marketing Coordination

  • Develop and implement event plans that contribute to the generation of qualified leads.
  • Assist in the development of sales/customer evidence-based communications and sales enablement.
  • Collaborate with cross-organizational departments, including digital strategy, lab operations, laboratory scientists, and other key stakeholders to harness market information and insights.
  • Manage and execute promotional social outreach activities.
  • Provide content training to strengthen and differentiate our value proposition.

Requirements

  • Bachelor's degree required and at least 5 years of relevant event marketing experience; or equivalent combination of education, training, and experience.
  • Life science experience is helpful.
  • Strategic, self-starter, team player, results-driven professional.
  • Strong Microsoft Office skills, particularly PowerPoint.
  • Strong communication skills and fluent English speaker.
  • Knowledge of Cvent, Eloqua, Smartsheet, and meeting platforms is helpful.
  • The position is home-based with collaboration with a global team.

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